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Updated Apr 27, 2026
WooCommerce

2,656 WooCommerce Stores in Colombia: Stats & Trends (2026)

We track 2,656 active WooCommerce stores in Colombia, with 184 newly added in the last 30 days (7% of the current base). Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 85% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

85%
Social media
3%
Meta ads
74%
Contact info
Total Stores
2,656
Active WooCommerce stores
New (30d)
184
Newly added in the last 30 days
Avg. Products
330
Among 2,615 stores with catalog data
Avg. Price
$176
Among 2,451 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

174 87 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

184 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 457 · 17%
10-49 755 · 29%
50-199 776 · 30%
200-999 493 · 19%
1k-4.9k 111 · 4%
5k+ 23 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
17% coverage
Beauty & Cosmetics
12% coverage
Home & Garden
10% coverage
Electronics
9% coverage
Food & Beverages
9% coverage
Health
6% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
4% coverage
Education & Courses
4% coverage
Jewelry & Watches
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 330 products per store. That's smaller than the WooCommerce average of 1,088. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,189 · 49%
$25-$49 545 · 22%
$50-$99 332 · 14%
$100-$199 156 · 6%
$200-$499 134 · 5%
$500+ 95 · 4%
Store currencies
COP 2,585 USD 61 CAD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $176 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Instagram (75%), Facebook (73%), TikTok (25%).

Instagram
75%
Facebook
73%
TikTok
25%
YouTube
22%
Twitter / X
8%
LinkedIn
6%
Pinterest
1%

Social media engagement is exceptionally high: 85% of stores maintain social profiles and 3% run Meta ads. That's 28 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (44%), Facebook Pixel (35%), Google Tag Manager (32%).

Google Analytics
44%
Facebook Pixel
35%
Google Tag Manager
32%
Google Ads
24%
TikTok Pixel
11%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

587 products $25 avg 6 ads
Apparel & Accessories vintage-t-shirts music-themed shirts
117 products $30 avg 4 ads
Apparel & Accessories Home & Garden online store fashion
Nattivo Colombia
29 products $15 avg 1 ads
Apparel & Accessories jackets t-shirts
831 products $63 avg 1 ads
Electronics tech store electronics retail
848 products $12 avg 1 ads
Health natural products dietary supplements
2,413 products $24 avg 1 ads
Beauty & Cosmetics skincare store beauty products
305 products $61 avg 3 ads
Apparel & Accessories casual clothing men's fashion
39 products $49 avg 3 ads
Apparel & Accessories clothing hats
215 products $16 avg 1 ads
Office Supplies school supplies office products
42 products $427 avg 1 ads
Apparel & Accessories leather-jackets women fashion
112 products $64 avg 2 ads
Beauty & Cosmetics dermocosmetics skincare

Want the full dataset?

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FAQ

How many WooCommerce stores are in Colombia?

Our database tracks 2,656 active WooCommerce stores in Colombia.

How fast is the Colombia WooCommerce market growing?

In the past 30 days, 184 new WooCommerce stores were indexed in Colombia, reflecting a 7% monthly growth rate.

What is the average catalog size for Colombia WooCommerce stores?

Among WooCommerce stores in Colombia with catalog data, the average is about 330 products. The most common catalog size range is 50-199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.