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Updated May 18, 2026
WooCommerce

2,887 WooCommerce Stores in Colombia: Stats & Trends (2026)

We track 2,887 active WooCommerce stores in Colombia, with 564 newly added in the last 30 days (20% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 78% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

78%
Social media
2%
Meta ads
74%
Contact info
Total Stores
2,887
Active WooCommerce stores
New (30d)
564
Newly added in the last 30 days
Avg. Products
333
Among 2,862 stores with catalog data
Avg. Price
$177
Among 2,660 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

309 154 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

564 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 534 · 19%
10-49 831 · 29%
50-199 827 · 29%
200-999 519 · 18%
1k-4.9k 124 · 4%
5k+ 27 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
16% coverage
Beauty & Cosmetics
11% coverage
Home & Garden
10% coverage
Electronics
9% coverage
Food & Beverages
8% coverage
Health
6% coverage
Celebrations & Gifts
4% coverage
Hardware
4% coverage
Arts & Entertainment
4% coverage
Education & Courses
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 333 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,379. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,327 · 50%
$25-$49 579 · 22%
$50-$99 335 · 13%
$100-$199 169 · 6%
$200-$499 145 · 5%
$500+ 105 · 4%
Store currencies
COP 2,810 USD 61 CAD 1 EUR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $177 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (71%), Facebook (62%), TikTok (23%).

Instagram
71%
Facebook
62%
TikTok
23%
YouTube
21%
Twitter / X
8%
LinkedIn
6%
Pinterest
1%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 2% run Meta ads. That's 30 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (42%), Facebook Pixel (32%), Google Tag Manager (31%).

Google Analytics
42%
Facebook Pixel
32%
Google Tag Manager
31%
Google Ads
23%
TikTok Pixel
10%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

330 products $26 avg 2 ads
Beauty & Cosmetics dermatological store skin care products
552 products $5 avg 1 ads
Food & Beverages fresh produce delivery meat and seafood
84 products $4 avg 3 ads
Beauty & Cosmetics hair products facial care
52 products $28 avg 3 ads
Apparel & Accessories sportswear women's clothing
13 products $18 avg 2 ads
Beauty & Cosmetics natural haircare hair products
40 products $19 avg 1 ads
41 products $31 avg 2 ads
Health Sporting Goods supplements sports nutrition
38 products $16 avg 3 ads
Food & Beverages granola snacks almond spread
307 products $467 avg 3 ads
Electronics Arts & Entertainment music equipment dj equipment
10 products 5 ads
4,000 products $25 avg
Beauty & Cosmetics korean skincare beauty products

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FAQ

How many WooCommerce stores are in Colombia?

Our database tracks 2,887 active WooCommerce stores in Colombia.

How fast is the Colombia WooCommerce market growing?

In the past 30 days, 564 new WooCommerce stores were indexed in Colombia, reflecting a 20% monthly growth rate.

What is the average catalog size for Colombia WooCommerce stores?

Among WooCommerce stores in Colombia with catalog data, the average is about 333 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.