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Updated June 1, 2026
WooCommerce

3,486 WooCommerce Stores in Colombia: Stats & Trends (2026)

We track 3,486 active WooCommerce stores in Colombia, with 712 newly added in the last 30 days (20% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 75% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

75%
Social media
2%
Meta ads
73%
Contact info
Total Stores
3,486
Active WooCommerce stores
New (30d)
712
Newly added in the last 30 days
Avg. Products
303
Among 3,460 stores with catalog data
Avg. Price
$202
Among 3,169 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

861 430 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

712 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 699 · 20%
10-49 1,046 · 30%
50-199 969 · 28%
200-999 573 · 17%
1k-4.9k 148 · 4%
5k+ 25 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
14% coverage
Beauty & Cosmetics
10% coverage
Home & Garden
9% coverage
Electronics
8% coverage
Food & Beverages
8% coverage
Health
6% coverage
Celebrations & Gifts
4% coverage
Hardware
4% coverage
Arts & Entertainment
3% coverage
Jewelry & Watches
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 303 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,553. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,562 · 49%
$25-$49 692 · 22%
$50-$99 409 · 13%
$100-$199 194 · 6%
$200-$499 187 · 6%
$500+ 125 · 4%
Store currencies
COP 3,384 USD 83 CAD 1 GBP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $202 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (69%), Facebook (60%), TikTok (22%).

Instagram
69%
Facebook
60%
TikTok
22%
YouTube
19%
Twitter / X
8%
LinkedIn
7%
Pinterest
1%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 2% run Meta ads. That's 29 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (28%), Facebook Pixel (28%).

Google Analytics
38%
Google Tag Manager
28%
Facebook Pixel
28%
Google Ads
21%
TikTok Pixel
8%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

3,022 products $15 avg 2 ads
Electronics electronics diy
85 products $446 avg 3 ads
Electronics technology store smartphones
517 products $22 avg 2 ads
Apparel & Accessories women's fashion clothing store
620 products $24 avg 4 ads
Apparel & Accessories vintage-t-shirts music-themed shirts
405 products $30 avg 1 ads
Electronics technology store audio equipment
662 products $40 avg 1 ads
Beauty & Cosmetics perfumes fragrances
114 products $62 avg 3 ads
Beauty & Cosmetics dermocosmetics skincare
9 products $80 avg 20 ads
Sporting Goods boxing equipment sports training
216 products $88 avg 2 ads
Electronics tv products online store
15 products $23 avg 1 ads
Health health and wellness personal care
17 products $60 avg 1 ads
Books & Literature children books baby books
172 products $43 avg 2 ads
Health sports supplements protein powder

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FAQ

How many WooCommerce stores are in Colombia?

Our database tracks 3,486 active WooCommerce stores in Colombia.

How fast is the Colombia WooCommerce market growing?

In the past 30 days, 712 new WooCommerce stores were indexed in Colombia, reflecting a 20% monthly growth rate.

What is the average catalog size for Colombia WooCommerce stores?

Among WooCommerce stores in Colombia with catalog data, the average is about 303 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.