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Updated July 13, 2026
WooCommerce

3,479 WooCommerce Stores in Colombia: Stats & Trends (2026)

We track 3,479 active WooCommerce stores in Colombia, with 326 newly added in the last 30 days (9% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 71% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
70%
Contact info
Total Stores
3,479
Active WooCommerce stores
New (30d)
326
Newly added in the last 30 days
Avg. Products
301
Among 3,399 stores with catalog data
Avg. Price
$239
Among 3,071 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

688 344 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

326 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 753 · 22%
10-49 1,055 · 31%
50-199 912 · 27%
200-999 522 · 15%
1k-4.9k 129 · 4%
5k+ 28 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
12% coverage
Home & Garden
8% coverage
Beauty & Cosmetics
8% coverage
Electronics
7% coverage
Food & Beverages
7% coverage
Health
5% coverage
Celebrations & Gifts
4% coverage
Hardware
4% coverage
Arts & Entertainment
3% coverage
Jewelry & Watches
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 301 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,603. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,432 · 47%
$25-$49 697 · 23%
$50-$99 422 · 14%
$100-$199 190 · 6%
$200-$499 187 · 6%
$500+ 143 · 5%
Store currencies
COP 3,350 USD 91 GBP 2 CAD 1 CRC 1 EUR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $239 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (64%), Facebook (57%), TikTok (20%).

Instagram
64%
Facebook
57%
TikTok
20%
YouTube
18%
Twitter / X
8%
LinkedIn
6%
Pinterest
0%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads. That's 32 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (27%), Facebook Pixel (20%).

Google Analytics
35%
Google Tag Manager
27%
Facebook Pixel
20%
Google Ads
19%
TikTok Pixel
8%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

23 products $2 avg 1 ads
Animals & Pet Supplies Pet Food
30 products $18 avg 2 ads
Food & Beverages
156 products $47 avg 1 ads
Health Supplements
229 products $56 avg 1 ads
Jewelry & Watches Jewelry Rings
648 products $45 avg 1 ads
Health Education & Courses Medical Supplies
320 products $3 avg
Food & Beverages
23 products $329 avg
Education & Courses Courses
409 products $82 avg
Celebrations & Gifts Flowers & Florists Gifts
200 products $26 avg
Vehicles & Parts Auto Parts Car Accessories
83 products $27 avg
Apparel & Accessories Women's Clothing Clothing
44 products $4 avg
Food & Beverages

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FAQ

How many WooCommerce stores are in Colombia?

Our database tracks 3,479 active WooCommerce stores in Colombia.

How fast is the Colombia WooCommerce market growing?

In the past 30 days, 326 new WooCommerce stores were indexed in Colombia, reflecting a 9% monthly growth rate.

What is the average catalog size for Colombia WooCommerce stores?

Among WooCommerce stores in Colombia with catalog data, the average is about 301 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.