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Updated June 22, 2026
WooCommerce

3,698 WooCommerce Stores in Colombia: Stats & Trends (2026)

We track 3,698 active WooCommerce stores in Colombia, with 499 newly added in the last 30 days (13% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 74% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

74%
Social media
1%
Meta ads
72%
Contact info
Total Stores
3,698
Active WooCommerce stores
New (30d)
499
Newly added in the last 30 days
Avg. Products
282
Among 3,676 stores with catalog data
Avg. Price
$227
Among 3,323 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,004 502 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

499 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 789 · 21%
10-49 1,134 · 31%
50-199 1,011 · 28%
200-999 585 · 16%
1k-4.9k 129 · 4%
5k+ 28 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
13% coverage
Beauty & Cosmetics
9% coverage
Home & Garden
8% coverage
Electronics
8% coverage
Food & Beverages
7% coverage
Health
5% coverage
Hardware
4% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
3% coverage
Jewelry & Watches
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 282 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,609. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,624 · 49%
$25-$49 723 · 22%
$50-$99 417 · 13%
$100-$199 211 · 6%
$200-$499 184 · 6%
$500+ 164 · 5%
Store currencies
COP 3,577 USD 96 CAD 1 CRC 1 GBP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $227 because some stores price much higher, pulling it up. That's below the WooCommerce average of $425.

Social media platforms

Instagram (67%), Facebook (58%), TikTok (22%).

Instagram
67%
Facebook
58%
TikTok
22%
YouTube
19%
Twitter / X
8%
LinkedIn
6%
Pinterest
0%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 1% run Meta ads. That's 30 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (26%), Facebook Pixel (25%).

Google Analytics
35%
Google Tag Manager
26%
Facebook Pixel
25%
Google Ads
20%
TikTok Pixel
8%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,197 products $6 avg 59 ads
Beauty & Cosmetics Cosmetics Beauty Products
191 products $8 avg 2 ads
Apparel & Accessories Jewelry Fashion Accessories
38 products $10 avg 3 ads
Electronics Tech Accessories
101 products $27 avg 1 ads
Electronics
273 products $604 avg 2 ads
Electronics
131 products $9 avg 1 ads
Food & Beverages Specialty Foods
395 products $12 avg 2 ads
Electronics Phone Accessories
31 products $8 avg 7 ads
Apparel & Accessories Vehicles & Parts Clothing Pet Supplies
3,022 products $15 avg 1 ads
Electronics Electronics Tools
201 products $7 avg 1 ads
Beauty & Cosmetics Cosmetics Beauty Products
187 products $14 avg 2 ads
Beauty & Cosmetics Food & Beverages Cosmetics Health Products
124 products $4 avg
Hardware Home & Garden Lighting

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FAQ

How many WooCommerce stores are in Colombia?

Our database tracks 3,698 active WooCommerce stores in Colombia.

How fast is the Colombia WooCommerce market growing?

In the past 30 days, 499 new WooCommerce stores were indexed in Colombia, reflecting a 13% monthly growth rate.

What is the average catalog size for Colombia WooCommerce stores?

Among WooCommerce stores in Colombia with catalog data, the average is about 282 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.