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Topic
Updated Apr 6, 2026
BigCommerce

28 BigCommerce Fitness Stores: Stats & Market Data (2026)

28 active BigCommerce stores fall into the Fitness segment, with 1 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Health, Sporting Goods, Beauty & Cosmetics. 86% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

86%
Social media
4%
Meta ads
82%
Contact info
Total Stores
28
Active BigCommerce stores
New (30d)
1
Newly added in the last 30 days
Avg. Products
541
Among 28 stores with catalog data
Avg. Price
$541
Among 22 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1 0 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 4%
10-49 7 · 25%
50-199 10 · 36%
200-999 6 · 21%
1k-4.9k 4 · 14%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
32% coverage
Sporting Goods
21% coverage
Beauty & Cosmetics
11% coverage
Apparel & Accessories
7% coverage
Home & Garden
7% coverage
Toys & Games
7% coverage
Celebrations & Gifts
4% coverage
Vehicles & Parts
4% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 541 products per store. That's smaller than the BigCommerce average of 2,561. The strongest country concentrations are United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2 · 9%
$25-$49 6 · 27%
$50-$99 7 · 32%
$100-$199 3 · 14%
$200-$499 1 · 5%
$500+ 3 · 14%
Store currencies
USD 20 GBP 3 INR 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $541. That's above the BigCommerce average of $341.

Social media platforms

Facebook (75%), Instagram (71%), Twitter / X (46%).

Facebook
75%
Instagram
71%
Twitter / X
46%
YouTube
46%
Pinterest
25%
TikTok
11%
LinkedIn
7%

Social media engagement is exceptionally high: 86% of stores maintain social profiles and 4% run Meta ads. That's 13 percentage points above the BigCommerce average of 73%.

Marketing & analytics tools

Google Analytics (57%), Facebook Pixel (36%), Google Tag Manager (25%).

Google Analytics
57%
Facebook Pixel
36%
Google Tag Manager
25%
Google Ads
18%
TikTok Pixel
11%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $111 avg
Toys & Games gymnastics sports
69 products $22 avg
2,912 products $46 avg
Health bodybuilding supplements
1,548 products $136 avg 1 ads
Sporting Goods fitness strength training
7 products $75 avg
Apparel & Accessories yoga fitness
476 products
Home & Garden Beauty & Cosmetics Toys & Games travel fitness
2,922 products $37 avg
Health supplements bodybuilding
34 products $56 avg
Health supplements nutritional products
43 products $39 avg
Beauty & Cosmetics Health Celebrations & Gifts lip care products mothers day gifts
52 products $42 avg
Health performance supplements bodybuilding

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FAQ

How many BigCommerce Fitness stores are there?

We currently track 28 active BigCommerce stores in the Fitness segment.

Are BigCommerce Fitness stores growing?

Yes. In the last 30 days, 1 new stores were indexed in the Fitness segment, showing a 4% monthly growth rate.

What is the average product price in BigCommerce Fitness stores?

Among stores with pricing data, the average listed price is about $541, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.