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Updated Apr 6, 2026
Shopify

5,262 Shopify Stores Using Wyllo: Usage Stats & Trends (2026)

5,262 Shopify stores currently use Wyllo, with 182 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 78% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

78%
Social media
14%
Meta ads
62%
Contact info
Total Stores
5,262
Active Shopify stores
New (30d)
182
Newly added in the last 30 days
Avg. Products
983
Among 5,146 stores with catalog data
Avg. Price
$295
Among 5,162 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

189 94 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

182 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 684 · 13%
10-49 1,365 · 27%
50-199 1,319 · 26%
200-999 1,011 · 20%
1k-4.9k 552 · 11%
5k+ 215 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
38% coverage
Beauty & Cosmetics
11% coverage
Home & Garden
9% coverage
Health
7% coverage
Electronics
6% coverage
Jewelry & Watches
6% coverage
Arts & Entertainment
5% coverage
Food & Beverages
4% coverage
Toys & Games
2% coverage
Celebrations & Gifts
2% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 983 because some stores carry much larger inventories. That's larger than the Shopify average of 452. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 769 · 15%
$25-$49 1,421 · 28%
$50-$99 1,210 · 23%
$100-$199 724 · 14%
$200-$499 541 · 10%
$500+ 497 · 10%
Store currencies
USD 3,999 GBP 278 CAD 252 EUR 191 AUD 187 JPY 44 INR 37 MXN 33

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $295 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (73%), Facebook (57%), TikTok (30%).

Instagram
73%
Facebook
57%
TikTok
30%
YouTube
28%
Twitter / X
21%
Pinterest
15%
LinkedIn
6%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 14% run Meta ads. That's 12 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (19%), Google Ads (8%).

Google Analytics
49%
Google Tag Manager
19%
Google Ads
8%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 20% Debut 5% Prestige 4% Impulse 4% Horizon 3% Ella 2% Impact 2% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

CloverAlley PH Philippines
100 products $21 avg 14 ads
Health health store wellness shop Free Shipping Bear Wyllo
8 products $48 avg 1 ads
Apparel & Accessories streetwear graphic tees Wyllo
Quadthera US United States
6 products $624 avg 18 ads
Beauty & Cosmetics face mask beauty products Loox: Product Reviews App & AI Wyllo
TENŌRE United States
555 products $84 avg 6 ads
Apparel & Accessories clothing fashion Wyllo
260 products $64 avg 31 ads
Baby & Kids Education & Courses bible study for kids sunday school lessons Wyllo
2,626 products $35 avg 1 ads
Books & Literature comic books online graphic novels Klaviyo: Email Marketing & SMS Wyllo
210 products $967 avg 1 ads
Jewelry & Watches 14k gold jewelry 10k gold chain Wyllo Conversion Bear Trust Badges
2,517 products $45 avg 3 ads
Electronics flashlights lifestyle products Wyllo
76 products $26 avg 19 ads
Apparel & Accessories fitness apparel unisex tanks UpPromote Affiliate Marketing Wyllo
86 products $125 avg 30 ads
Home & Garden cooling pillows adjustable pillows Wyllo Seers Ai GDPR Cookie Banner
Aphantastic Designs United States
513 products $28 avg 9 ads
Apparel & Accessories Arts & Entertainment vinyl stickers original designs Wyllo
6 products $217 avg 1 ads
Home & Garden digital-photo-frame home-decoration Wyllo

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FAQ

How many Shopify stores currently use Wyllo?

Our database tracks 5,262 active Shopify stores using Wyllo.

How fast is Wyllo adoption growing?

In the last 30 days, 182 new stores were found using Wyllo, showing a 3% monthly growth in adoption.

What is the average catalog size for stores using Wyllo?

Among Shopify stores using Wyllo with catalog data, the average is around 983 products, with most falling in the 10-49 range.

What other apps do Wyllo users typically install?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.