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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

9,414 Shopify Baby Clothing Stores: Stats & Market Data (2026)

9,414 active Shopify stores fall into the Baby Clothing segment, with 534 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Baby & Kids, Apparel & Accessories, Home & Garden. 72% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

72%
Social media
12%
Meta ads
58%
Contact info
Total Stores
9,414
Active Shopify stores
New (30d)
534
Newly added in the last 30 days
Avg. Products
569
Among 9,227 stores with catalog data
Avg. Price
$45
Among 9,162 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

548 274 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

534 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 813 · 9%
10-49 2,225 · 24%
50-199 2,803 · 30%
200-999 2,250 · 24%
1k-4.9k 967 · 10%
5k+ 169 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
100% coverage
Apparel & Accessories
18% coverage
Home & Garden
6% coverage
Beauty & Cosmetics
4% coverage
Celebrations & Gifts
4% coverage
Toys & Games
4% coverage
Arts & Entertainment
1% coverage
Health
1% coverage
Books & Literature
1% coverage
Electronics
1% coverage
Animals & Pet Supplies 40 Food & Beverages 40

Among stores with catalog data, the 50-199 product range is most common. The average is 569 products per store. That's larger than the Shopify average of 452. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,724 · 41%
$25-$49 3,963 · 43%
$50-$99 1,100 · 12%
$100-$199 249 · 3%
$200-$499 92 · 1%
$500+ 34 · 0%
Store currencies
USD 3,497 EUR 1,340 AUD 762 GBP 679 INR 440 CAD 430 COP 257 PKR 223

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $45 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Hextom: Free Shipping Bar.

Social media platforms

Instagram (67%), Facebook (56%), TikTok (17%).

Instagram
67%
Facebook
56%
TikTok
17%
Pinterest
10%
YouTube
10%
Twitter / X
6%
LinkedIn
2%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 12% run Meta ads. That's 6 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
38%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 6% Horizon 4% Impulse 3% Prestige 3% Sense 3% Craft 3% Studio 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,995 products $45 avg 30 ads
Baby & Kids Apparel & Accessories children's clothes kids apparel PC ‑ Custom Product Options Route
17 products $11 avg 6 ads
Baby & Kids Food & Beverages organic baby cereals sprouted baby flour
203 products $47 avg 4 ads
Baby & Kids baby clothing store babywear EPROLO‑Dropshipping & Branding
363 products $108 avg 122 ads
Apparel & Accessories Baby & Kids women's pajama sets maternity sleepwear ShareASale
944 products $6 avg 4 ads
Baby & Kids newborn clothes baby outfits
233 products $23 avg 1 ads
Baby & Kids Toys & Games Apparel & Accessories children toys baby clothing
98 products $32 avg 1 ads
Baby & Kids baby products newborn essentials Omnisend Email Marketing & SMS
19 products $19 avg 1 ads
Baby & Kids organic baby clothes eczema friendly baby clothes UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
2,511 products $4 avg 3 ads
Baby & Kids baby clothing baby accessories Bundler ‑ Product Bundles App
501 products $40 avg 28 ads
Baby & Kids baby essentials baby keepsakes Infinite Product Options Smile: Loyalty Program Rewards
65 products $10 avg 1 ads
Baby & Kids baby products diapers store
779 products $10 avg 33 ads
Baby & Kids baby clothes baby gear

Want the full dataset?

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FAQ

How many Shopify Baby Clothing stores are there?

We currently track 9,414 active Shopify stores in the Baby Clothing segment.

Are Shopify Baby Clothing stores growing?

Yes. In the last 30 days, 534 new stores were indexed in the Baby Clothing segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Baby Clothing stores?

Among stores with pricing data, the average listed price is about $45, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Baby Clothing stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.