142.8K Shopify Beauty & Cosmetics Stores: Stats & Market Data (2026)
142,788 active Shopify stores fall into the Beauty & Cosmetics segment, with 11,848 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 63% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
11,848 new stores were added in the past 30 days (8% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 213 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $76 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (11%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Avada Boost Sales Trust Badges
Loox: Product Reviews App & AI
Covet Instagram Feed & Reviews
UpPromote Affiliate Marketing
ShareASale
Weglot: AI & Human Translate
UpPromote Affiliate Marketing
Loox: Product Reviews App & AI
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Start Free TrialFAQ
How many Shopify Beauty & Cosmetics stores are there?
We currently track 142,788 active Shopify stores in the Beauty & Cosmetics segment.
Are Shopify Beauty & Cosmetics stores growing?
Yes. In the last 30 days, 11,848 new stores were indexed in the Beauty & Cosmetics segment, showing a 8% monthly growth rate.
What is the average product price in Shopify Beauty & Cosmetics stores?
Among stores with pricing data, the average listed price is about $76, with the most common pricing band at Under $25.
What apps are most popular for Shopify Beauty & Cosmetics stores?
The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (58%), Facebook (46%), TikTok (22%).
Social media adoption is strong at 63%, and 13% of stores run Meta ad campaigns.