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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

922 Shopify Meal Kits Stores: Stats & Market Data (2026)

922 active Shopify stores fall into the Meal Kits segment, with 31 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Health, Home & Garden. 76% maintain social media profiles — Instagram leads — and 21% run Meta ad campaigns.

76%
Social media
21%
Meta ads
63%
Contact info
Total Stores
922
Active Shopify stores
New (30d)
31
Newly added in the last 30 days
Avg. Products
195
Among 902 stores with catalog data
Avg. Price
$135
Among 894 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

50 25 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

31 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 173 · 19%
10-49 355 · 39%
50-199 279 · 31%
200-999 76 · 8%
1k-4.9k 12 · 1%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Health
12% coverage
Home & Garden
4% coverage
Education & Courses
2% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
1% coverage
Apparel & Accessories
1% coverage
Sporting Goods
1% coverage
Books & Literature
1% coverage
Travel 3 Electronics 2 Hardware 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 195 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 446 · 50%
$25-$49 217 · 24%
$50-$99 143 · 16%
$100-$199 55 · 6%
$200-$499 21 · 2%
$500+ 12 · 1%
Store currencies
USD 375 EUR 104 CAD 77 GBP 77 AUD 72 INR 44 ARS 14 JPY 14

Among stores with pricing data, the most common price range is Under $25. The average is higher at $135 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Recharge Subscriptions App, Klaviyo: Email Marketing & SMS, Seal Subscriptions App.

Social media platforms

Instagram (72%), Facebook (64%), TikTok (20%).

Instagram
72%
Facebook
64%
TikTok
20%
YouTube
19%
Twitter / X
11%
LinkedIn
6%
Pinterest
6%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 21% run Meta ads. That's 10 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (46%), Google Tag Manager (18%), Google Ads (7%).

Google Analytics
46%
Google Tag Manager
18%
Google Ads
7%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 22% Debut 5% Horizon 3% Refresh 3% Local 2% Crave 2% Taste 2% Trade 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

56 products $35 avg 1 ads
Food & Beverages Sporting Goods Health sports hydration performance drinks Rebuy Personalization Engine
8 products $12 avg 6 ads
Food & Beverages nutrition healthy snacks
248 products $49 avg 7 ads
Sporting Goods Food & Beverages camping survival Avada AI SEO Image Optimizer Hextom: Free Shipping Bar
24 products $165 avg 153 ads
Food & Beverages premium meat boxes meat delivery nationwide UpPromote Affiliate Marketing Stamped Reviews & Loyalty
98 products $7 avg 3 ads
Food & Beverages Education & Courses italian legumes healthy snacks
32 products $32 avg 10 ads
Food & Beverages meal kits bundles
101 products $15 avg 3 ads
Food & Beverages Health healthy snacks protein bars UpPromote Affiliate Marketing Hextom: Countdown Timer Bar
12 products $35 avg 10 ads
Food & Beverages Health healthy recipes low calorie meals Conversion Bear Trust Badges
592 products $206 avg 2 ads
Food & Beverages healthy meals meal prep
199 products $135 avg 20 ads
Food & Beverages prepared meals diet meals Recharge Subscriptions App
585 products $41 avg 11 ads
Food & Beverages Baby & Kids kids lunchboxes fun mealtime Conversion Bear Trust Badges
144 products $16 avg 1 ads
Food & Beverages sushi delivery malaysia corporate sushi catering

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FAQ

How many Shopify Meal Kits stores are there?

We currently track 922 active Shopify stores in the Meal Kits segment.

Are Shopify Meal Kits stores growing?

Yes. In the last 30 days, 31 new stores were indexed in the Meal Kits segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Meal Kits stores?

Among stores with pricing data, the average listed price is about $135, with the most common pricing band at Under $25.

What apps are most popular for Shopify Meal Kits stores?

The top apps are Recharge Subscriptions App, Klaviyo: Email Marketing & SMS, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.