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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

1,562 Shopify Paper & Notebooks Stores: Stats & Market Data (2026)

1,562 active Shopify stores fall into the Paper & Notebooks segment, with 100 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Office Supplies, Home & Garden, Apparel & Accessories. 66% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

66%
Social media
9%
Meta ads
52%
Contact info
Total Stores
1,562
Active Shopify stores
New (30d)
100
Newly added in the last 30 days
Avg. Products
644
Among 1,516 stores with catalog data
Avg. Price
$41
Among 1,481 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

100 50 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

100 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 296 · 20%
10-49 416 · 27%
50-199 335 · 22%
200-999 304 · 20%
1k-4.9k 128 · 8%
5k+ 37 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
100% coverage
Home & Garden
7% coverage
Apparel & Accessories
7% coverage
Celebrations & Gifts
5% coverage
Books & Literature
4% coverage
Arts & Entertainment
3% coverage
Toys & Games
1% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Education & Courses
1% coverage
Jewelry & Watches 5 Animals & Pet Supplies 4

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 644 because some stores carry much larger inventories. That's larger than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 939 · 63%
$25-$49 327 · 22%
$50-$99 127 · 9%
$100-$199 50 · 3%
$200-$499 28 · 2%
$500+ 10 · 1%
Store currencies
USD 717 EUR 193 GBP 102 INR 91 CAD 79 AUD 56 MXN 32 CLP 20

Among stores with pricing data, the most common price range is Under $25. The average is higher at $41 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (61%), Facebook (45%), TikTok (19%).

Instagram
61%
Facebook
45%
TikTok
19%
YouTube
16%
Pinterest
11%
Twitter / X
10%
LinkedIn
4%

Social media adoption is strong at 66%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (9%), Google Ads (3%).

Google Analytics
33%
Google Tag Manager
9%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 5% Debut 5% Studio 3% Craft 3% Refresh 2% Prestige 2% Sense 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

5 products $41 avg 254 ads
Books & Literature Office Supplies Home & Garden bookstore planner
Original Kawaii Pen United States
1,830 products $60 avg 14 ads
Office Supplies kawaii stationery pens UpPromote Affiliate Marketing Avada Boost Sales Trust Badges
237 products $20 avg 3 ads
Office Supplies office supplies stationery store
501 products $14 avg 23 ads
Celebrations & Gifts Office Supplies Home & Garden personalized gifts custom gifts Hextom: Free Shipping Bar
1,925 products $66 avg 18 ads
Apparel & Accessories Office Supplies womens clothing online dresses for women
1,175 products $44 avg 1 ads
Office Supplies pens pencils
116 products $23 avg 25 ads
Office Supplies planners notebooks Preorder Now Presale Timesact
66 products $2 avg 2 ads
Office Supplies stationery organizers Pop Convert ‑ Pop Ups, Banners
300 products $30 avg 16 ads
Office Supplies dot grid notebook 160gsm notebook
959 products $21 avg 2 ads
Office Supplies Toys & Games kawaii stationery cute pop culture Lucky Orange Heatmaps & Replay
113 products $21 avg 2 ads
Office Supplies paper ream a4 paper
76 products $65 avg 12 ads
Office Supplies drawing stationery professional stationery AfterShip Page Builder Klaviyo: Email Marketing & SMS

Want the full dataset?

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FAQ

How many Shopify Paper & Notebooks stores are there?

We currently track 1,562 active Shopify stores in the Paper & Notebooks segment.

Are Shopify Paper & Notebooks stores growing?

Yes. In the last 30 days, 100 new stores were indexed in the Paper & Notebooks segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Paper & Notebooks stores?

Among stores with pricing data, the average listed price is about $41, with the most common pricing band at Under $25.

What apps are most popular for Shopify Paper & Notebooks stores?

The top apps are Printful: Print on Demand, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.