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Topic
Updated Apr 27, 2026
Shopify

1,575 Shopify Notebooks Stores: Stats & Market Data (2026)

1,575 active Shopify stores fall into the Notebooks segment, with 168 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Office Supplies, Arts & Entertainment, Books & Literature. 75% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

75%
Social media
6%
Meta ads
49%
Contact info
Total Stores
1,575
Active Shopify stores
New (30d)
168
Newly added in the last 30 days
Avg. Products
391
Among 1,560 stores with catalog data
Avg. Price
$33
Among 1,547 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

168 84 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

168 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 193 · 12%
10-49 431 · 28%
50-199 458 · 29%
200-999 337 · 22%
1k-4.9k 126 · 8%
5k+ 15 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
53% coverage
Arts & Entertainment
30% coverage
Books & Literature
10% coverage
Apparel & Accessories
8% coverage
Celebrations & Gifts
6% coverage
Home & Garden
6% coverage
Education & Courses
2% coverage
Toys & Games
1% coverage
Electronics
1% coverage
Jewelry & Watches
1% coverage
Beauty & Cosmetics
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 391 products per store. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,003 · 65%
$25-$49 351 · 23%
$50-$99 123 · 8%
$100-$199 42 · 3%
$200-$499 23 · 1%
$500+ 5 · 0%
Store currencies
USD 640 EUR 234 GBP 168 INR 95 AUD 66 CAD 64 MXN 31 JPY 21

Among stores with pricing data, the most common price range is Under $25. The average is higher at $33 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Hextom: Free Shipping Bar.

Social media platforms

Instagram (71%), Facebook (52%), TikTok (21%).

Instagram
71%
Facebook
52%
TikTok
21%
YouTube
17%
Pinterest
13%
Twitter / X
11%
LinkedIn
4%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 6% run Meta ads. That's 14 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (8%), Google Ads (4%).

Google Analytics
38%
Google Tag Manager
8%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 24% Debut 6% Craft 4% Studio 4% Horizon 4% Prestige 3% Sense 2% Impulse 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

480 products $9 avg 1 ads
Arts & Entertainment Books & Literature Home & Garden illustrated prints stationery
375 products $9 avg 1 ads
Office Supplies stationery pens
3,263 products $7 avg 14 ads
Office Supplies stationery store art supplies
1,057 products $18 avg 1 ads
Arts & Entertainment Home & Garden stationery home decor
134 products $12 avg 5 ads
Arts & Entertainment Books & Literature Office Supplies planners journals
119 products $94 avg 2 ads
Office Supplies stationery notebooks Hextom: Countdown Timer Bar
1,038 products $15 avg 3 ads
Office Supplies Home & Garden office supplies notebooks GTranslate
81 products $24 avg 11 ads
Office Supplies notebooks planners Loox ‑ Product Reviews App
1,140 products $2 avg 1 ads
Office Supplies school supplies stationery store Bundler ‑ Product Bundles App
67 products $2 avg 3 ads
Office Supplies stationery organizers Pop Convert ‑ Pop Ups, Banners
1,702 products $10 avg 4 ads
Arts & Entertainment notebooks planners Hextom: Countdown Timer Bar
Reverie United States
40 products $31 avg 2 ads
Apparel & Accessories Office Supplies graphic tees hoodies Wyllo

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FAQ

How many Shopify Notebooks stores are there?

We currently track 1,575 active Shopify stores in the Notebooks segment.

Are Shopify Notebooks stores growing?

Yes. In the last 30 days, 168 new stores were indexed in the Notebooks segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Notebooks stores?

Among stores with pricing data, the average listed price is about $33, with the most common pricing band at Under $25.

What apps are most popular for Shopify Notebooks stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.