411 Shopify Pens Stores: Stats & Market Data (2026)
411 active Shopify stores fall into the Pens segment, with 104 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Office Supplies, Arts & Entertainment, Apparel & Accessories. 65% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
104 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 1,013 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $289 because some stores price much higher, pulling it up. That's above the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (39%), Google Tag Manager (9%), Google Ads (4%).
Popular themes
The most used are Dawn, Craft, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Upsell, Cross sell & Bundles
FBP: Fast Bundle & Upsell
Avada AI SEO Suite Optimizer
Loox ‑ Product Reviews App
Bundler ‑ Product Bundles App
CartBot: Gift with purchase
Afterpay On‑Site Messaging
BUCKS Currency Converter PRO++
Buddha Mega Menu & Navigation
Klaviyo: Email Marketing & SMS
Analyzely ‑ Google Analytics 4
Judge.me Product Reviews App
CK: Abandoned cart on WhatsApp
Loox ‑ Product Reviews App
BEAST Currency Converter
BUCKS Currency Converter PRO++
Hextom: Free Shipping Bar
Fontify: Google & Custom Fonts
Shopify Inbox
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Start Free TrialFAQ
How many Shopify Pens stores are there?
We currently track 411 active Shopify stores in the Pens segment.
Are Shopify Pens stores growing?
Yes. In the last 30 days, 104 new stores were indexed in the Pens segment, showing a 25% monthly growth rate.
What is the average product price in Shopify Pens stores?
Among stores with pricing data, the average listed price is about $289, with the most common pricing band at Under $25.
What apps are most popular for Shopify Pens stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (60%), Facebook (50%), TikTok (22%).
Social media adoption is strong at 65%, and 6% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 59%.