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Shopify topic analytics
Topic
Updated May 4, 2026
Shopify

427 Shopify Planners Stores: Stats & Market Data (2026)

427 active Shopify stores fall into the Planners segment, with 68 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Office Supplies, Arts & Entertainment, Books & Literature. 80% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

80%
Social media
8%
Meta ads
52%
Contact info
Total Stores
427
Active Shopify stores
New (30d)
68
Newly added in the last 30 days
Avg. Products
250
Among 425 stores with catalog data
Avg. Price
$27
Among 420 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

46 23 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

68 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 72 · 17%
10-49 139 · 33%
50-199 123 · 29%
200-999 72 · 17%
1k-4.9k 15 · 4%
5k+ 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
54% coverage
Arts & Entertainment
21% coverage
Books & Literature
9% coverage
Education & Courses
7% coverage
Celebrations & Gifts
6% coverage
Home & Garden
5% coverage
Apparel & Accessories
4% coverage
Beauty & Cosmetics
0% coverage
Business & Industrial
0% coverage
Health
0% coverage
Toys & Games
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 250 because some stores carry much larger inventories. That's smaller than the Shopify average of 436. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 280 · 67%
$25-$49 113 · 27%
$50-$99 22 · 5%
$100-$199 1 · 0%
$200-$499 3 · 1%
$500+ 1 · 0%
Store currencies
USD 211 GBP 47 EUR 43 INR 31 AUD 24 CAD 18 EGP 8 CLP 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $27 because some stores price much higher, pulling it up. That's below the Shopify average of $216.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (77%), Facebook (52%), TikTok (33%).

Instagram
77%
Facebook
52%
TikTok
33%
Pinterest
21%
YouTube
21%
Twitter / X
8%
LinkedIn
4%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 8% run Meta ads. That's 22 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (45%), Google Tag Manager (7%), Google Ads (4%).

Google Analytics
45%
Google Tag Manager
7%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 24% Debut 5% Horizon 4% Studio 4% Craft 4% Impulse 4% Prestige 3% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

109 products $8 avg 1 ads
Office Supplies stationery notebooks
38 products $15 avg 3 ads
Apparel & Accessories Office Supplies designer stationery planners Shiprocket: eCommerce Shipping
74 products $41 avg 2 ads
Office Supplies journals planners Bundler ‑ Product Bundles App Loox ‑ Visual Product Reviews
24 products $36 avg 4 ads
Office Supplies calendars planners Rebuy Personalization Engine
211 products $10 avg 6 ads
Office Supplies notebooks planners Klaviyo: Email Marketing & SMS Privy ‑ Email, SMS & Pop Ups
80 products $24 avg 10 ads
Office Supplies notebooks planners Loox ‑ Visual Product Reviews
54 products $16 avg 1 ads
Office Supplies planners journals CK: Abandoned cart on WhatsApp
291 products $3 avg 2 ads
Arts & Entertainment notebooks sketchbooks Bundler ‑ Product Bundles App
1,702 products $10 avg 7 ads
Arts & Entertainment notebooks planners Hextom: Countdown Timer Bar
142 products $17 avg 1 ads
Arts & Entertainment journals planners
Nine to Kind United States
6 products $42 avg
Office Supplies planners notepads
Driven Day United States
71 products $2 avg
Arts & Entertainment printables ebooks Klaviyo: Email Marketing & SMS Recharge Subscriptions App

Want the full dataset?

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FAQ

How many Shopify Planners stores are there?

We currently track 427 active Shopify stores in the Planners segment.

Are Shopify Planners stores growing?

Yes. In the last 30 days, 68 new stores were indexed in the Planners segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Planners stores?

Among stores with pricing data, the average listed price is about $27, with the most common pricing band at Under $25.

What apps are most popular for Shopify Planners stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.