73 Shopify Diaries Stores: Stats & Market Data (2026)
73 active Shopify stores fall into the Diaries segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Office Supplies, Arts & Entertainment, Books & Literature. 68% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
6 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 27%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 552 products per store. That's larger than the Shopify average of 435. The strongest country concentrations are United Kingdom, United States, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $23 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, PageFly Landing Page Builder.
Marketing & analytics tools
Google Analytics (55%), Google Tag Manager (7%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Prestige, Craft.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Judge.me Product Reviews App
PageFly Landing Page Builder
B: WhatsApp Chat, Abandon Cart
EcomRise: Upsell & Bundles
Frequently Bought Together CBB
Judge.me Product Reviews App
Judge.me Product Reviews App
Shopify Inbox
Judge.me Product Reviews App
Buddha Mega Menu & Navigation
Bundler ‑ Product Bundles App
Bundler ‑ Product Bundles App
Judge.me Product Reviews App
404/301 SC Easy URL Redirects
Gorgias: AI, Helpdesk & Chat
Bundler ‑ Product Bundles App
Judge.me Product Reviews App
Google Reviews & Social Proof
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Start Free TrialFAQ
How many Shopify Diaries stores are there?
We currently track 73 active Shopify stores in the Diaries segment.
Are Shopify Diaries stores growing?
Yes. In the last 30 days, 6 new stores were indexed in the Diaries segment, showing a 8% monthly growth rate.
What is the average product price in Shopify Diaries stores?
Among stores with pricing data, the average listed price is about $23, with the most common pricing band at Under $25.
What apps are most popular for Shopify Diaries stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, PageFly Landing Page Builder. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (66%), Facebook (53%), TikTok (22%).
Social media adoption is strong at 68%, and 4% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 58%.