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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

744 Shopify Planner Stores: Stats & Market Data (2026)

744 active Shopify stores fall into the Planner segment, with 120 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Office Supplies, Arts & Entertainment, Books & Literature. 71% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

71%
Social media
5%
Meta ads
44%
Contact info
Total Stores
744
Active Shopify stores
New (30d)
120
Newly added in the last 30 days
Avg. Products
124
Among 739 stores with catalog data
Avg. Price
$30
Among 735 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

67 33 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

120 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 251 · 34%
10-49 228 · 31%
50-199 156 · 21%
200-999 91 · 12%
1k-4.9k 13 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
54% coverage
Arts & Entertainment
14% coverage
Books & Literature
11% coverage
Education & Courses
9% coverage
Celebrations & Gifts
7% coverage
Home & Garden
6% coverage
Apparel & Accessories
6% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage
Health
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 124 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 438 · 60%
$25-$49 212 · 29%
$50-$99 67 · 9%
$100-$199 11 · 1%
$200-$499 4 · 1%
$500+ 3 · 0%
Store currencies
USD 356 EUR 121 GBP 63 AUD 49 CAD 31 INR 21 MXN 12 PEN 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $30 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (68%), Facebook (43%), TikTok (24%).

Instagram
68%
Facebook
43%
TikTok
24%
YouTube
18%
Pinterest
15%
Twitter / X
7%
LinkedIn
3%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 5% run Meta ads. That's 12 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (6%), Google Ads (4%).

Google Analytics
29%
Google Tag Manager
6%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 28% Debut 6% Horizon 5% Craft 4% Sense 4% Studio 3% Prestige 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

106 products $9 avg 1 ads
Office Supplies diaries notebooks Shiprocket: eCommerce Shipping
80 products $34 avg 4 ads
Arts & Entertainment handmade journals paper products BUCKS Currency Converter PRO++ Judge.me Product Reviews App
15 products $31 avg 3 ads
Arts & Entertainment poster planner
26 products $25 avg 1 ads
Office Supplies planner journal Vitals: Reviews, Bundles & 40+
33 products $30 avg 2 ads
Office Supplies stationery gifts Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
2,405 products $21 avg 4 ads
Office Supplies planner notebooks Hulk Contact Form Builder Shogun ‑ Landing Page Builder
462 products $25 avg 33 ads
Baby & Kids activity chart kids backpack Frequently Bought Together CBB Simprosys Google Shopping Feed
Aureline Planners United States
10 products $57 avg 2 ads
Office Supplies planner organization Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
4,950 products $91 avg 2 ads
Apparel & Accessories office supplies stationery Shopify Inbox Klaviyo: Email Marketing & SMS
5 products $16 avg 6 ads
Office Supplies planner organizer
20 products $73 avg 1 ads
Books & Literature Education & Courses career-coaching workplace-development CartBot: Gift with purchase Rebuy Personalization Engine
128 products $23 avg
Office Supplies planner agenda King Product Options, Variants

Want the full dataset?

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FAQ

How many Shopify Planner stores are there?

We currently track 744 active Shopify stores in the Planner segment.

Are Shopify Planner stores growing?

Yes. In the last 30 days, 120 new stores were indexed in the Planner segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Planner stores?

Among stores with pricing data, the average listed price is about $30, with the most common pricing band at Under $25.

What apps are most popular for Shopify Planner stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.