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Shopify subcategory analytics
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Updated Apr 6, 2026
Shopify

1,219 Shopify Writing Instruments Stores: Stats & Market Data (2026)

1,219 active Shopify stores fall into the Writing Instruments segment, with 78 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Office Supplies, Celebrations & Gifts, Home & Garden. 62% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

62%
Social media
9%
Meta ads
56%
Contact info
Total Stores
1,219
Active Shopify stores
New (30d)
78
Newly added in the last 30 days
Avg. Products
753
Among 1,192 stores with catalog data
Avg. Price
$136
Among 1,159 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

75 37 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

78 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 196 · 16%
10-49 314 · 26%
50-199 278 · 23%
200-999 243 · 20%
1k-4.9k 120 · 10%
5k+ 41 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
100% coverage
Celebrations & Gifts
5% coverage
Home & Garden
4% coverage
Apparel & Accessories
4% coverage
Arts & Entertainment
3% coverage
Books & Literature
3% coverage
Toys & Games
2% coverage
Electronics
2% coverage
Hardware
2% coverage
Jewelry & Watches
1% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 753 because some stores carry much larger inventories. That's larger than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 660 · 57%
$25-$49 234 · 20%
$50-$99 134 · 12%
$100-$199 72 · 6%
$200-$499 40 · 3%
$500+ 19 · 2%
Store currencies
USD 530 EUR 151 INR 89 GBP 82 CAD 55 AUD 49 JPY 26 MXN 24

Among stores with pricing data, the most common price range is Under $25. The average is higher at $136 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (57%), Facebook (45%), YouTube (17%).

Instagram
57%
Facebook
45%
YouTube
17%
TikTok
15%
Twitter / X
11%
Pinterest
8%
LinkedIn
4%

Social media adoption is strong at 62%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
35%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 22% Debut 5% Horizon 5% Sense 3% Prestige 3% Studio 2% Craft 2% Impulse 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Original Kawaii Pen United States
1,830 products $60 avg 14 ads
Office Supplies kawaii stationery pens UpPromote Affiliate Marketing Avada Boost Sales Trust Badges
2,057 products $3 avg 2 ads
Celebrations & Gifts Toys & Games Office Supplies party supplies kids toys Loox: Product Reviews App & AI
386 products $4 avg 20 ads
Arts & Entertainment Office Supplies art supplies store pencil box organizer
30 products $22 avg 29 ads
Baby & Kids Toys & Games Office Supplies name stamps school supplies Loox: Product Reviews App & AI
1,175 products $44 avg 1 ads
Office Supplies pens pencils
116 products $23 avg 25 ads
Office Supplies planners notebooks Preorder Now Presale Timesact
Everpen United States
6 products $25 avg 3 ads
Office Supplies refillable leads everpen Omnisend Email Marketing & SMS
959 products $21 avg 2 ads
Office Supplies Toys & Games kawaii stationery cute pop culture Lucky Orange Heatmaps & Replay
510 products $76 avg 3 ads
Office Supplies pens writing instruments
123 products $151 avg 9 ads
Office Supplies pens writing instruments
76 products $65 avg 12 ads
Office Supplies drawing stationery professional stationery AfterShip Page Builder Klaviyo: Email Marketing & SMS
43 products $151 avg 75 ads
Office Supplies Celebrations & Gifts branded gifts custom pens Loox: Product Reviews App & AI Omnisend Email Marketing & SMS

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FAQ

How many Shopify Writing Instruments stores are there?

We currently track 1,219 active Shopify stores in the Writing Instruments segment.

Are Shopify Writing Instruments stores growing?

Yes. In the last 30 days, 78 new stores were indexed in the Writing Instruments segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Writing Instruments stores?

Among stores with pricing data, the average listed price is about $136, with the most common pricing band at Under $25.

What apps are most popular for Shopify Writing Instruments stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.