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Shopify topic analytics
Topic
Updated Apr 27, 2026
Shopify

557 Shopify Notebook Stores: Stats & Market Data (2026)

557 active Shopify stores fall into the Notebook segment, with 61 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Office Supplies, Arts & Entertainment, Books & Literature. 68% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

68%
Social media
5%
Meta ads
42%
Contact info
Total Stores
557
Active Shopify stores
New (30d)
61
Newly added in the last 30 days
Avg. Products
210
Among 551 stores with catalog data
Avg. Price
$45
Among 549 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

59 29 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

61 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 136 · 25%
10-49 172 · 31%
50-199 148 · 27%
200-999 78 · 14%
1k-4.9k 14 · 3%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
39% coverage
Arts & Entertainment
32% coverage
Books & Literature
14% coverage
Apparel & Accessories
8% coverage
Home & Garden
4% coverage
Celebrations & Gifts
4% coverage
Education & Courses
3% coverage
Electronics
3% coverage
Toys & Games
1% coverage
Baby & Kids
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 210 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 313 · 57%
$25-$49 153 · 28%
$50-$99 48 · 9%
$100-$199 12 · 2%
$200-$499 19 · 3%
$500+ 4 · 1%
Store currencies
USD 237 EUR 103 GBP 47 CAD 27 INR 18 AUD 17 MXN 14 JPY 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $45 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App.

Social media platforms

Instagram (64%), Facebook (42%), TikTok (21%).

Instagram
64%
Facebook
42%
TikTok
21%
YouTube
17%
Twitter / X
12%
Pinterest
10%
LinkedIn
3%

Social media adoption is strong at 68%, and 5% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 28% Debut 7% Horizon 6% Craft 4% Studio 3% Sense 3% Impulse 2% Prestige 1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

14 products $32 avg 16 ads
Books & Literature Celebrations & Gifts Office Supplies journal planner UpPromote Affiliate Marketing LayoutHub ‑ Easy Page Builder
7 products $43 avg 1 ads
Electronics laptop notebook
176 products $22 avg 4 ads
Books & Literature bookstore notebook Loox ‑ Product Reviews App Printful: Print on Demand
5 products $573 avg 2 ads
Arts & Entertainment journal stationery
13 products $128 avg 18 ads
Office Supplies smart pen notebook
31 products $39 avg
Office Supplies eco friendly stationery UpPromote Affiliate Marketing Loox ‑ Product Reviews App
Lettering By Tracy United States
294 products $12 avg
Office Supplies stationery hand lettering
357 products $12 avg
Arts & Entertainment notebook notepad Klaviyo: Email Marketing & SMS Printful: Print on Demand
179 products $19 avg
Arts & Entertainment art print notebook Printful: Print on Demand
18 products $11 avg
47 products $28 avg
Apparel & Accessories street food beanie

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FAQ

How many Shopify Notebook stores are there?

We currently track 557 active Shopify stores in the Notebook segment.

Are Shopify Notebook stores growing?

Yes. In the last 30 days, 61 new stores were indexed in the Notebook segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Notebook stores?

Among stores with pricing data, the average listed price is about $45, with the most common pricing band at Under $25.

What apps are most popular for Shopify Notebook stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.