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Shopify subcategory analytics
Subcategory
Updated Apr 6, 2026
Shopify

7,925 Shopify Action Figures Stores: Stats & Market Data (2026)

7,925 active Shopify stores fall into the Action Figures segment, with 597 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Home & Garden. 63% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

63%
Social media
10%
Meta ads
52%
Contact info
Total Stores
7,925
Active Shopify stores
New (30d)
597
Newly added in the last 30 days
Avg. Products
1,198
Among 7,759 stores with catalog data
Avg. Price
$94
Among 7,652 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

611 305 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

597 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,351 · 17%
10-49 1,639 · 21%
50-199 1,660 · 21%
200-999 1,672 · 22%
1k-4.9k 963 · 12%
5k+ 474 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
6% coverage
Home & Garden
4% coverage
Arts & Entertainment
4% coverage
Electronics
3% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Sporting Goods
1% coverage
Hardware
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,198 products per store. That's larger than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,153 · 41%
$25-$49 2,368 · 31%
$50-$99 1,154 · 15%
$100-$199 538 · 7%
$200-$499 300 · 4%
$500+ 139 · 2%
Store currencies
USD 3,860 EUR 982 GBP 537 INR 409 AUD 352 CAD 296 PKR 134 MXN 118

Among stores with pricing data, the most common price range is Under $25. The average is higher at $94 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Printful: Print on Demand.

Social media platforms

Instagram (55%), Facebook (46%), TikTok (20%).

Instagram
55%
Facebook
46%
TikTok
20%
YouTube
20%
Twitter / X
14%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 63%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (8%), Google Ads (4%).

Google Analytics
32%
Google Tag Manager
8%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 6% Debut 5% Refresh 4% Shrine Pro 3% Spotlight 3% Ride 2% Venture 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Klaisto India
31 products $27 avg 72 ads
Home & Garden Toys & Games daily use items home gadgets
719 products $14 avg 1 ads
Toys & Games marvel action figures thor collectible
1,016 products $80 avg 17 ads
Toys & Games lego toys O: Chat buttons & Contact Form Klaviyo: Email Marketing & SMS
847 products $23 avg 3 ads
Toys & Games funko pop figures funko pop canada
Stay Capy Australia
75 products $16 avg 1 ads
Toys & Games plush toys night lights
973 products $25 avg 1 ads
Toys & Games dice sets role playing dice Hextom: Free Shipping Bar Opinew Product Reviews App UGC
421 products $49 avg 1 ads
Apparel & Accessories Toys & Games Books & Literature handcrafted products artisan RecoverMyCart
4,283 products $23 avg 2 ads
Toys & Games toys figures
464 products $50 avg 4 ads
Toys & Games collectible figures toy store
74 products $16 avg 46 ads
Toys & Games Travel toys keychains Loox: Product Reviews App & AI
6 products $7 avg 2 ads
Toys & Games kids digital watch
400 products $2 avg 9 ads
Toys & Games learning toys bubble gun

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FAQ

How many Shopify Action Figures stores are there?

We currently track 7,925 active Shopify stores in the Action Figures segment.

Are Shopify Action Figures stores growing?

Yes. In the last 30 days, 597 new stores were indexed in the Action Figures segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Action Figures stores?

Among stores with pricing data, the average listed price is about $94, with the most common pricing band at Under $25.

What apps are most popular for Shopify Action Figures stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.