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Shopify topic analytics
Topic
Updated June 1, 2026
Shopify

2,105 Shopify Games Stores: Stats & Market Data (2026)

2,105 active Shopify stores fall into the Games segment, with 128 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Books & Literature. 63% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

63%
Social media
5%
Meta ads
54%
Contact info
Total Stores
2,105
Active Shopify stores
New (30d)
128
Newly added in the last 30 days
Avg. Products
1,578
Among 2,040 stores with catalog data
Avg. Price
$81
Among 2,008 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

220 110 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

128 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 290 · 14%
10-49 498 · 24%
50-199 430 · 21%
200-999 384 · 19%
1k-4.9k 270 · 13%
5k+ 168 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
78% coverage
Arts & Entertainment
17% coverage
Books & Literature
6% coverage
Celebrations & Gifts
4% coverage
Home & Garden
4% coverage
Apparel & Accessories
3% coverage
Electronics
2% coverage
Education & Courses
1% coverage
Baby & Kids
1% coverage
Office Supplies
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,578 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 990 · 49%
$25-$49 663 · 33%
$50-$99 216 · 11%
$100-$199 86 · 4%
$200-$499 31 · 2%
$500+ 22 · 1%
Store currencies
USD 974 EUR 296 GBP 160 CAD 122 AUD 110 INR 53 PKR 34 MXN 30

Among stores with pricing data, the most common price range is Under $25. The average is higher at $81 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (55%), Facebook (47%), TikTok (19%).

Instagram
55%
Facebook
47%
TikTok
19%
YouTube
18%
Twitter / X
13%
Pinterest
5%
LinkedIn
2%

Social media adoption is strong at 63%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
32%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 6% Horizon 5% Refresh 4% Craft 2% Shrine Pro 2% Spotlight 2% Warehouse 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

275 products $29 avg 1 ads
Toys & Games outdoor toys arts and crafts GLC Geolocation & GEO Currency Simprosys Google Shopping Feed
7 products $45 avg 8 ads
darts dart supplies AfterShip Referral & Affiliate AfterShip Email Marketing,SMS
GlobeYoung United States
159 products $46 avg 16 ads
Toys & Games toys games Judge.me Product Reviews App Translate store ‑ GTranslate
33 products $27 avg 1 ads
Toys & Games children games
162 products $34 avg 1 ads
Toys & Games Vehicles & Parts toys dolls Blockify Fraud Filter, Blocker Consentmo GDPR Compliance
511 products $15 avg 3 ads
Toys & Games Arts & Entertainment kids toys learning toys Infinite Product Options LimeSpot AI Bundles & Upsells
43 products $23 avg 3 ads
Toys & Games games toys
Hello Toys Lebanon
331 products $73 avg 3 ads
Toys & Games toys games
Toki Toy Box United States
325 products $32 avg 1 ads
Toys & Games toys games Google & YouTube Judge.me Product Reviews App
2,083 products $28 avg 2 ads
Toys & Games toys games Musbu ‑ WhatsApp Chat Button
6 products $18 avg 1 ads
Toys & Games toys games Google & YouTube Instafeed ‑ Instagram Feed
614 products $18 avg 1 ads
Toys & Games puzzles board games Afterpay On‑Site Messaging FBP: Fast Bundle & Upsell App

Want the full dataset?

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FAQ

How many Shopify Games stores are there?

We currently track 2,105 active Shopify stores in the Games segment.

Are Shopify Games stores growing?

Yes. In the last 30 days, 128 new stores were indexed in the Games segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Games stores?

Among stores with pricing data, the average listed price is about $81, with the most common pricing band at Under $25.

What apps are most popular for Shopify Games stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.