7,816 Shopify Stores in Bulgaria: Stats & Trends (2026)
We track 7,816 active Shopify stores in Bulgaria, with 841 newly added in the last 30 days (11% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 66% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
841 new stores were added in the past 30 days (11% of the total), showing steady growth. This is above the Shopify average of 7%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 463 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $189 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI.
Marketing & analytics tools
Google Analytics (34%), Google Tag Manager (10%), Google Ads (4%).
Popular themes
The most used are Dawn, Debut, Shrine Pro.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Bulgaria
| Province | Stores | Share |
|---|---|---|
| California | 422 | 5% |
| England | 343 | 4% |
| Florida | 239 | 3% |
| Texas | 176 | 2% |
| New York | 164 | 2% |
| Ontario | 112 | 1% |
| Georgia | 109 | 1% |
| Kowloon | 98 | 1% |
| New South Wales | 88 | 1% |
| City | Stores | Share |
|---|---|---|
| Sofia | 531 | 7% |
| Plovdiv | 142 | 2% |
| London | 98 | 1% |
| Varna | 92 | 1% |
| Paris | 91 | 1% |
| София | 66 | 1% |
| Los Angeles | 63 | 1% |
| Sheridan | 55 | 1% |
| Berlin | 43 | 1% |
Representative stores
A varied sample — weighted by data completeness, refreshed daily
BF Size Charts & Size Guides
Loox: Product Reviews App & AI
Bundler ‑ Product Bundles App
Rebuy Personalization Engine
Bundler ‑ Product Bundles App
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Start Free TrialFAQ
How many Shopify stores are in Bulgaria?
Our database tracks 7,816 active Shopify stores in Bulgaria.
How fast is the Bulgaria Shopify market growing?
In the past 30 days, 841 new Shopify stores were indexed in Bulgaria, reflecting a 11% monthly growth rate.
What is the average catalog size for Bulgaria Shopify stores?
Among Shopify stores in Bulgaria with catalog data, the average is about 463 products. The most common catalog size range is 10-49.
What are the most popular apps among Bulgaria Shopify stores?
The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (60%), Facebook (49%), TikTok (18%).
Social media adoption is strong at 66%, and 14% of stores run Meta ad campaigns.