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Updated Apr 6, 2026
Shopify

107 Shopify Stores in Botswana: Stats & Trends (2026)

We track 107 active Shopify stores in Botswana, with 2 newly added in the last 30 days (2% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 65% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

65%
Social media
2%
Meta ads
63%
Contact info
Total Stores
107
Active Shopify stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
295
Among 99 stores with catalog data
Avg. Price
$115
Among 100 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 17 · 17%
10-49 36 · 36%
50-199 29 · 29%
200-999 12 · 12%
1k-4.9k 3 · 3%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
33% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
10% coverage
Arts & Entertainment
9% coverage
Electronics
9% coverage
Jewelry & Watches
7% coverage
Celebrations & Gifts
7% coverage
Food & Beverages
6% coverage
Health
6% coverage
Sporting Goods
3% coverage
Toys & Games
3% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 295 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 32 · 32%
$25-$49 29 · 29%
$50-$99 15 · 15%
$100-$199 9 · 9%
$200-$499 11 · 11%
$500+ 4 · 4%
Store currencies
USD 61 BWP 19 EUR 6 CAD 5 GBP 3 INR 2 AUD 1 COP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $115 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Hextom: Free Shipping Bar.

Social media platforms

Instagram (62%), Facebook (44%), Twitter / X (16%).

Instagram
62%
Facebook
44%
Twitter / X
16%
YouTube
15%
TikTok
14%
Pinterest
12%
LinkedIn
2%

Social media adoption is strong at 65%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (8%), Facebook Pixel (3%).

Google Analytics
23%
Google Tag Manager
8%
Facebook Pixel
3%
Google Ads
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Brooklyn.

Dawn 15% Debut 11% Brooklyn 5% Minimal 5% Horizon 4% Shrine Pro 3% Supply 3% Trade 3%

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Geographic breakdown

Province and city-level distribution within Botswana

Top provinces / states
Province Stores Share
California 12 11%
British Columbia 5 5%
England 4 4%
New York 4 4%
Colorado 3 3%
Georgia 3 3%
Texas 3 3%
Florida 2 2%
Nevada 2 2%
Top cities
City Stores Share
Gaborone 16 15%
Vancouver 3 3%
Atlanta 2 2%
Gaborone 2 2%
Katy 2 2%
Los Angeles 2 2%
Mt Claremont 1 1%
54 Nam Kwok Road West 1 1%
Albany 1 1%
Top shipping destinations
United States · 67 Botswana · 39 Canada · 39 United Kingdom · 38 France · 37 Germany · 36 Spain · 35 Ireland · 35 Italy · 35

Representative stores

A varied sample — weighted by data completeness, refreshed daily

47 products $37 avg
Apparel & Accessories fashion clothing
18 products $79 avg
Apparel & Accessories african fashion streetwear Loox: Product Reviews App & AI
CrossGold Botswana
4,259 products $22 avg
Electronics Arts & Entertainment audio-visual music equipment
1,460 products $10 avg
Jewelry & Watches flower necklace tulip necklace Bundler ‑ Product Bundles App
19 products $14 avg
Apparel & Accessories beer cap brewery merchandise
167 products $34 avg
Apparel & Accessories custom bundle apparel Klaviyo: Email Marketing & SMS
89 products $91 avg
Adult healing jewelry spiritual accessories Lucky Orange Heatmaps & Replay Privy ‑ Email, SMS & Pop Ups
BooLoo Bags Botswana
18 products $95 avg
Apparel & Accessories insulated bag soft-sided bag
259 products $16 avg
Beauty & Cosmetics skincare products beauty
17 products $21 avg
Celebrations & Gifts science-themed gifts gift cards
385 products $22 avg
Apparel & Accessories Electronics phone case wallet Hextom: Free Shipping Bar
51 products $105 avg
Arts & Entertainment custom art religious art AfterShip Email Marketing,SMS Privy ‑ Email, SMS & Pop Ups

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FAQ

How many Shopify stores are in Botswana?

Our database tracks 107 active Shopify stores in Botswana.

How fast is the Botswana Shopify market growing?

In the past 30 days, 2 new Shopify stores were indexed in Botswana, reflecting a 2% monthly growth rate.

What is the average catalog size for Botswana Shopify stores?

Among Shopify stores in Botswana with catalog data, the average is about 295 products. The most common catalog size range is 10-49.

What are the most popular apps among Botswana Shopify stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.