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Topic
Updated Apr 6, 2026
Shopify

1,209 Shopify Adult products Stores: Stats & Market Data (2026)

1,209 active Shopify stores fall into the Adult products segment, with 183 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Adult, Apparel & Accessories, Beauty & Cosmetics. 44% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

44%
Social media
10%
Meta ads
41%
Contact info
Total Stores
1,209
Active Shopify stores
New (30d)
183
Newly added in the last 30 days
Avg. Products
478
Among 1,016 stores with catalog data
Avg. Price
$116
Among 952 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

168 84 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

183 new stores were added in the past 30 days (15% of the total), showing steady growth. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 381 · 38%
10-49 277 · 27%
50-199 170 · 17%
200-999 106 · 10%
1k-4.9k 56 · 6%
5k+ 26 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
99% coverage
Apparel & Accessories
2% coverage
Beauty & Cosmetics
1% coverage
Health
1% coverage
Home & Garden
1% coverage
Animals & Pet Supplies 2 Baby & Kids 2 Celebrations & Gifts 1 Electronics 1 Food & Beverages 1 Hardware 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 478 because some stores carry much larger inventories. That's larger than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 268 · 28%
$25-$49 407 · 43%
$50-$99 166 · 17%
$100-$199 62 · 7%
$200-$499 20 · 2%
$500+ 29 · 3%
Store currencies
USD 601 EUR 158 GBP 64 CAD 46 INR 42 AUD 41 COP 35 PKR 23

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $116 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Printful: Print on Demand, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (38%), Facebook (24%), TikTok (13%).

Instagram
38%
Facebook
24%
TikTok
13%
Twitter / X
10%
YouTube
9%
Pinterest
3%
LinkedIn
1%

About 44% of stores maintain social media profiles and 10% run Meta ads — moderate marketing investment overall. That's 22 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (19%), Google Tag Manager (7%), Facebook Pixel (4%).

Google Analytics
19%
Google Tag Manager
7%
Facebook Pixel
4%
Google Ads
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 20% Horizon 10% Shrine Pro 7% Spotlight 5% Debut 4% Refresh 4% Sense 3% Ella 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Bikey Wipes USA United States
21 products $39 avg 2 ads
Adult personal lubricants sex toy wipes
Tannak Séduction Côte d'Ivoire
5 products $36 avg 2 ads
Adult seduction adult products
11 products $9 avg 14 ads
Adult sexual wellness products adult products
Katoura United States
24 products $43 avg 83 ads
Adult adult products sexual wellness Loox: Product Reviews App & AI Upsell.com ‑ ReConvert Upsell
AURA VIVA Ecuador
22 products $47 avg 3 ads
Adult adult store sexual wellness
46 products $26 avg 1 ads
Adult adult products sexual wellness
Primal Alpha United States
8 products $50 avg 1 ads
Adult adult products sex toys Hextom: Upsell Sales Boost
9 products $23 avg 25 ads
Adult sex shop sexual wellness
Ampzter Denmark
17 products $34 avg 12 ads
Adult adult products erotica Weglot: AI & Human Translate
65 products $36 avg
Adult sex toys adult products Hulk Age Verification Variant Option Product Options
37 products $23 avg
Apparel & Accessories Food & Beverages Adult fashion store food and accessories
Hopopro United States
41 products $23 avg
Adult adult products sexual wellness UpPromote Affiliate Marketing MP Size Chart & Size Guide

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FAQ

How many Shopify Adult products stores are there?

We currently track 1,209 active Shopify stores in the Adult products segment.

Are Shopify Adult products stores growing?

Yes. In the last 30 days, 183 new stores were indexed in the Adult products segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Adult products stores?

Among stores with pricing data, the average listed price is about $116, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Adult products stores?

The top apps are Loox: Product Reviews App & AI, Printful: Print on Demand, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.