5,819 Shopify Sex toys Stores: Stats & Market Data (2026)
5,819 active Shopify stores fall into the Sex toys segment, with 539 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Adult, Apparel & Accessories, Beauty & Cosmetics. 48% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
539 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Beauty & Cosmetics 16 Health 10 Home & Garden 6 Electronics 3 Toys & Games 3 Arts & Entertainment 2 Books & Literature 2 Celebrations & Gifts 2 Animals & Pet Supplies 1Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 1,039 because some stores carry much larger inventories. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $107 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (26%), Google Tag Manager (8%), Google Ads (3%).
Popular themes
The most used are Dawn, Horizon, Spotlight.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Judge.me Product Reviews App
Judge.me Product Reviews App
Blotout EdgeTag
Klaviyo: Email Marketing & SMS
Frequently Bought Together CBB
Intelligems: A/B Testing
Essential Announcement Bar
Shopify Inbox
Foxify AI Landing Page Builder
Releasit COD Form & Upsells
Bundler ‑ Product Bundles App
Shiprocket: eCommerce Shipping
Kaching Bundles App & Upsells
Pandectes GDPR Compliance
Kaching Bundles App & Upsells
Kaching CartDrawer Cart Upsell
Shopify Inbox
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Sex toys stores are there?
We currently track 5,819 active Shopify stores in the Sex toys segment.
Are Shopify Sex toys stores growing?
Yes. In the last 30 days, 539 new stores were indexed in the Sex toys segment, showing a 9% monthly growth rate.
What is the average product price in Shopify Sex toys stores?
Among stores with pricing data, the average listed price is about $107, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Sex toys stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (43%), Facebook (27%), TikTok (15%).
About 48% of stores maintain social media profiles and 5% run Meta ads — moderate marketing investment overall. That's 11 percentage points below the Shopify average of 59%.