235 Shopify Birthday Stores: Stats & Market Data (2026)
235 active Shopify stores fall into the Birthday segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Food & Beverages, Home & Garden. 72% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
13 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Animals & Pet Supplies 1 Beauty & Cosmetics 1 Books & Literature 1 General Merchandise 1 Office Supplies 1Among stores with catalog data, the 50-199 product range is most common. The average is 783 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $62 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (42%), Google Tag Manager (8%), Google Ads (6%).
Popular themes
The most used are Dawn, Debut, Craft.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Instafeed ‑ Instagram Feed
PC ‑ Custom Product Options
Infinite Product Options
Klaviyo: Email Marketing & SMS
Microsoft Clarity: AI Insights
Infinite Product Options
Infinite Product Options
Shopify Inbox
Powerful Contact Form Builder
PageFly Landing Page Builder
Infinite Product Options
Privy ‑ Email, SMS & Pop Ups
OptiMonk: AI Popup Builder
Klaviyo: Email Marketing & SMS
Upsell & Cross Sell — Selleasy
GemPages Landing Page Builder
UFE Cross Sell & Upsell Bundle
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Start Free TrialFAQ
How many Shopify Birthday stores are there?
We currently track 235 active Shopify stores in the Birthday segment.
Are Shopify Birthday stores growing?
Yes. In the last 30 days, 13 new stores were indexed in the Birthday segment, showing a 6% monthly growth rate.
What is the average product price in Shopify Birthday stores?
Among stores with pricing data, the average listed price is about $62, with the most common pricing band at Under $25.
What apps are most popular for Shopify Birthday stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (69%), Facebook (56%), TikTok (18%).
Social media engagement is exceptionally high: 72% of stores maintain social profiles and 5% run Meta ads. That's 13 percentage points above the Shopify average of 59%.