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Shopify topic analytics
Topic
Updated May 4, 2026
Shopify

243 Shopify Casual t-shirts Stores: Stats & Market Data (2026)

243 active Shopify stores fall into the Casual t-shirts segment, with 61 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Jewelry & Watches, Books & Literature. 48% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

48%
Social media
7%
Meta ads
34%
Contact info
Total Stores
243
Active Shopify stores
New (30d)
61
Newly added in the last 30 days
Avg. Products
159
Among 241 stores with catalog data
Avg. Price
$44
Among 239 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

52 26 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

61 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 57 · 24%
10-49 99 · 41%
50-199 47 · 20%
200-999 31 · 13%
1k-4.9k 6 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Jewelry & Watches
1% coverage
Books & Literature 1 Celebrations & Gifts 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 159 because some stores carry much larger inventories. That's smaller than the Shopify average of 436. The strongest country concentrations are United States, India, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 80 · 33%
$25-$49 116 · 49%
$50-$99 36 · 15%
$100-$199 3 · 1%
$200-$499 2 · 1%
$500+ 2 · 1%
Store currencies
USD 117 EUR 36 INR 27 CAD 13 GBP 13 AUD 6 PKR 6 BRL 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $44 because some stores price much higher, pulling it up. That's below the Shopify average of $215.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App.

Social media platforms

Instagram (44%), Facebook (26%), TikTok (14%).

Instagram
44%
Facebook
26%
TikTok
14%
YouTube
7%
Twitter / X
3%
Pinterest
2%

About 48% of stores maintain social media profiles and 7% run Meta ads — moderate marketing investment overall. That's 10 percentage points below the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (14%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
14%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Spotlight.

Dawn 33% Horizon 12% Spotlight 5% Fabric 3% Refresh 2% Atelier 2% Ritual 2% Simple 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

quoteqwest Germany
23 products $32 avg 309 ads
Apparel & Accessories women's tops casual t-shirts
SayWear India
15 products $9 avg 8 ads
Apparel & Accessories graphic tees casual t-shirts
672 products $26 avg
Apparel & Accessories christian clothing faith-based apparel
90 products $39 avg
Apparel & Accessories surf shop shirts beach graphic tees
Quail Circle, LLC United States
14 products $10 avg
Apparel & Accessories casual t-shirts graphic tees
Soul Dog United States
26 products $30 avg 6 ads
Apparel & Accessories dog-themed clothing casual t-shirts
American Express Netherlands
1,028 products $77 avg
Apparel & Accessories graphic tees casual t-shirts Upsell & Cross Sell — Selleasy
312 products $11 avg
Apparel & Accessories oversized t-shirts mens graphic tees
Maintain Medusa Netherlands
23 products $69 avg
Apparel & Accessories fashion hoodie casual t-shirts Klaviyo: Email Marketing & SMS
12 products $45 avg
Apparel & Accessories casual t-shirts white tees
13 products $48 avg
Apparel & Accessories skateboarding clothing streetwear fashion Hextom: Countdown Timer Bar Printful: Print on Demand
88 products $18 avg
Apparel & Accessories fitness clothing sports apparel UpPromote Affiliate Marketing Pop Convert ‑ Pop Ups, Banners

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FAQ

How many Shopify Casual t-shirts stores are there?

We currently track 243 active Shopify stores in the Casual t-shirts segment.

Are Shopify Casual t-shirts stores growing?

Yes. In the last 30 days, 61 new stores were indexed in the Casual t-shirts segment, showing a 25% monthly growth rate.

What is the average product price in Shopify Casual t-shirts stores?

Among stores with pricing data, the average listed price is about $44, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Casual t-shirts stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.