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Topic
Updated Apr 6, 2026
Shopify

217 Shopify Comfortable underwear Stores: Stats & Market Data (2026)

217 active Shopify stores fall into the Comfortable underwear segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Adult. 72% maintain social media profiles — Instagram leads — and 18% run Meta ad campaigns.

72%
Social media
18%
Meta ads
58%
Contact info
Total Stores
217
Active Shopify stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
148
Among 210 stores with catalog data
Avg. Price
$37
Among 214 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

10 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 76 · 36%
10-49 71 · 34%
50-199 39 · 19%
200-999 18 · 9%
1k-4.9k 4 · 2%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
98% coverage
Beauty & Cosmetics
2% coverage
Adult
2% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Electronics 1 Health 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 148 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 70 · 33%
$25-$49 97 · 45%
$50-$99 46 · 21%
$100-$199 1 · 0%
Store currencies
USD 62 EUR 37 AUD 20 GBP 17 CAD 12 INR 11 PKR 6 DKK 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $37 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, UpPromote Affiliate Marketing.

Social media platforms

Instagram (70%), Facebook (56%), TikTok (26%).

Instagram
70%
Facebook
56%
TikTok
26%
YouTube
12%
Twitter / X
8%
Pinterest
6%
LinkedIn
5%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 18% run Meta ads. That's 7 percentage points above the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (50%), Google Tag Manager (20%), Google Ads (8%).

Google Analytics
50%
Google Tag Manager
20%
Google Ads
8%
TikTok Pixel
2%
Facebook Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Impact, Horizon.

Dawn 22% Impact 5% Horizon 5% Minimog - Os 2.0 4% Broadcast 3% Debut 3% Impulse 3% Prestige 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

580 products $46 avg 20 ads
Apparel & Accessories mens underwear mens boxers Weglot: AI & Human Translate
135 products $45 avg 188 ads
Apparel & Accessories menstrual underwear period panties Covet Instagram Feed & Reviews Seers Ai GDPR Cookie Banner
443 products $71 avg 14 ads
Apparel & Accessories comfortable underwear loungewear
180 products $24 avg 4 ads
Apparel & Accessories wacoal vietnam japanese lingerie
Boxhero United States
162 products $64 avg 92 ads
Apparel & Accessories men's boxers breathable underwear UpPromote Affiliate Marketing
110 products $75 avg 56 ads
Apparel & Accessories men's underwear bamboo underwear UpPromote Affiliate Marketing
Wild Moon Underwear United States
25 products $28 avg 21 ads
Apparel & Accessories comfortable underwear period underwear Seal Subscriptions App
31 products $65 avg 11 ads
Apparel & Accessories women's undershirts sweat-proof clothing Avada AI SEO Image Optimizer Klaviyo: Email Marketing & SMS
486 products $22 avg 2 ads
Apparel & Accessories sexy lingerie comfortable underwear SP Sales Pop up Social Proof
12 products $7 avg
Apparel & Accessories shapewear women's clothing
46 products $74 avg
Apparel & Accessories men's underwear bamboo underwear
10 products $30 avg
Apparel & Accessories men underwear men clothing store Privy ‑ Email, SMS & Pop Ups

Want the full dataset?

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FAQ

How many Shopify Comfortable underwear stores are there?

We currently track 217 active Shopify stores in the Comfortable underwear segment.

Are Shopify Comfortable underwear stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Comfortable underwear segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Comfortable underwear stores?

Among stores with pricing data, the average listed price is about $37, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Comfortable underwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.