1,495 Shopify Women's underwear Stores: Stats & Market Data (2026)
1,495 active Shopify stores fall into the Women's underwear segment, with 155 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 67% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
155 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 23%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Animals & Pet Supplies 3 Baby & Kids 3 Vehicles & Parts 3 Hardware 2 Jewelry & Watches 2Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 430 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $47 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (42%), Google Tag Manager (16%), Google Ads (6%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
GSC Instagram Feed, Instafeed
Shopify Inbox
Analyzify (GA4 & Ads Tracking)
Geolocation Redirects Geo:Pro
AfterShip Referral & Affiliate
AfterShip Email Marketing,SMS
Awin ‑ Affiliate Marketing
Kaching Bundles App & Upsells
Intelligems: A/B Testing
Klaviyo: Email Marketing & SMS
Simprosys Google Shopping Feed
Shopify Inbox
Kaching CartDrawer Cart Upsell
GemPages Landing Page Builder
Microsoft Clarity: AI Insights
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Start Free TrialFAQ
How many Shopify Women's underwear stores are there?
We currently track 1,495 active Shopify stores in the Women's underwear segment.
Are Shopify Women's underwear stores growing?
Yes. In the last 30 days, 155 new stores were indexed in the Women's underwear segment, showing a 10% monthly growth rate.
What is the average product price in Shopify Women's underwear stores?
Among stores with pricing data, the average listed price is about $47, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Women's underwear stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (64%), Facebook (49%), TikTok (24%).
Social media adoption is strong at 67%, and 11% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 59%.