1,429 Shopify Women's underwear Stores: Stats & Market Data (2026)
1,429 active Shopify stores fall into the Women's underwear segment, with 280 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 66% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
280 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Animals & Pet Supplies 3 Baby & Kids 3 Vehicles & Parts 3 Hardware 2 Jewelry & Watches 2 Books & Literature 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 407 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $47 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (40%), Google Tag Manager (16%), Google Ads (6%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Blockify Fraud Filter, Blocker
FBP: Fast Bundle & Upsell
FBP: Fast Bundle & Upsell
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Elevar Conversion Tracking
Pandectes GDPR Compliance
Judge.me Product Reviews App
Attentive: AI‑led Email &SMS
Amp Back in Stock | PreOrder
Kaching Bundles App & Upsells
Okendo: Reviews & Loyalty
Google & YouTube
Shopify Inbox
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Start Free TrialFAQ
How many Shopify Women's underwear stores are there?
We currently track 1,429 active Shopify stores in the Women's underwear segment.
Are Shopify Women's underwear stores growing?
Yes. In the last 30 days, 280 new stores were indexed in the Women's underwear segment, showing a 20% monthly growth rate.
What is the average product price in Shopify Women's underwear stores?
Among stores with pricing data, the average listed price is about $47, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Women's underwear stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (62%), Facebook (48%), TikTok (23%).
Social media adoption is strong at 66%, and 13% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 59%.