1,155 Shopify Men's underwear Stores: Stats & Market Data (2026)
1,155 active Shopify stores fall into the Men's underwear segment, with 181 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 69% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
181 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 27%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Electronics 5 Sporting Goods 3 Toys & Games 3 Vehicles & Parts 3 Baby & Kids 2 Books & Literature 2 Celebrations & Gifts 2Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 398 because some stores carry much larger inventories. That's smaller than the Shopify average of 435. The strongest country concentrations are United States, United Kingdom, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $50 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (48%), Google Tag Manager (16%), Google Ads (7%).
Popular themes
The most used are Dawn, Horizon, Impulse.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
MP Size Chart & Size Guide
Shopify Inbox
404/301 SC Easy URL Redirects
Gorgias: AI, Helpdesk & Chat
UpPromote Affiliate Marketing
Blocky Fraud Filter IP Blocker
Microsoft Clarity: AI Insights
EasySell COD Form & Upsells
Judge.me Product Reviews App
Awin ‑ Affiliate Marketing
Amp Back in Stock | PreOrder
Hextom: Free Shipping Bar
Seal Subscriptions App
Kaching Bundles App & Upsells
Kaching CartDrawer Cart Upsell
ONE: AI, Pop Up, SMS Marketing
AdRoll Marketing & Advertising
Analyzify (GA4 & Ads Tracking)
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Start Free TrialFAQ
How many Shopify Men's underwear stores are there?
We currently track 1,155 active Shopify stores in the Men's underwear segment.
Are Shopify Men's underwear stores growing?
Yes. In the last 30 days, 181 new stores were indexed in the Men's underwear segment, showing a 16% monthly growth rate.
What is the average product price in Shopify Men's underwear stores?
Among stores with pricing data, the average listed price is about $50, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Men's underwear stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (65%), Facebook (54%), Twitter / X (22%).
Social media adoption is strong at 69%, and 15% of stores run Meta ad campaigns. That's 11 percentage points above the Shopify average of 58%.