1,013 Shopify Men's underwear Stores: Stats & Market Data (2026)
1,013 active Shopify stores fall into the Men's underwear segment, with 135 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 70% maintain social media profiles — Instagram leads — and 17% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
135 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Electronics 4 Sporting Goods 4 Celebrations & Gifts 3 Toys & Games 2 Vehicles & Parts 2 Baby & Kids 1 Books & Literature 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 327 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $39 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing.
Marketing & analytics tools
Google Analytics (45%), Google Tag Manager (15%), Google Ads (7%).
Popular themes
The most used are Dawn, Horizon, Impulse.
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Start Free TrialFAQ
How many Shopify Men's underwear stores are there?
We currently track 1,013 active Shopify stores in the Men's underwear segment.
Are Shopify Men's underwear stores growing?
Yes. In the last 30 days, 135 new stores were indexed in the Men's underwear segment, showing a 13% monthly growth rate.
What is the average product price in Shopify Men's underwear stores?
Among stores with pricing data, the average listed price is about $39, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Men's underwear stores?
The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (66%), Facebook (56%), Twitter / X (22%).
Social media engagement is exceptionally high: 70% of stores maintain social profiles and 17% run Meta ads. That's 9 percentage points above the Shopify average of 61%.