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Shopify topic analytics
Topic
Updated May 25, 2026
Shopify

99 Shopify Briefs Stores: Stats & Market Data (2026)

99 active Shopify stores fall into the Briefs segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Home & Garden. 60% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

60%
Social media
10%
Meta ads
59%
Contact info
Total Stores
99
Active Shopify stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
590
Among 99 stores with catalog data
Avg. Price
$49
Among 99 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

10 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16 · 16%
10-49 28 · 28%
50-199 25 · 25%
200-999 14 · 14%
1k-4.9k 14 · 14%
5k+ 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
94% coverage
Adult
10% coverage
Home & Garden
6% coverage
Beauty & Cosmetics
3% coverage
Baby & Kids
2% coverage
Electronics
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 590 because some stores carry much larger inventories. That's larger than the Shopify average of 435. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 46 · 46%
$25-$49 34 · 34%
$50-$99 16 · 16%
$100-$199 1 · 1%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
USD 40 INR 20 AUD 10 GBP 7 EUR 6 COP 4 JPY 2 AED 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $49 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Omnisend Email Marketing & SMS.

Social media platforms

Instagram (56%), Facebook (48%), Twitter / X (27%).

Instagram
56%
Facebook
48%
Twitter / X
27%
YouTube
21%
TikTok
13%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 60%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (46%), Google Tag Manager (10%), Google Ads (6%).

Google Analytics
46%
Google Tag Manager
10%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 12% Horizon 5% Refresh 5% Symmetry 5% Debut 4% Gecko 4% Palo Alto 4% Ella 3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

452 products $27 avg 10 ads
Apparel & Accessories men's underwear sportswear Hextom: Countdown Timer Bar Hextom: Quick Announcement Bar
91 products $8 avg 2 ads
Baby & Kids Beauty & Cosmetics kids briefs EasySell COD Form & Upsells
2,198 products $33 avg 109 ads
Apparel & Accessories men's underwear boxers UpPromote Affiliate Marketing T Lab ‑ AI Language Translate
5 products $32 avg 3 ads
Apparel & Accessories men's underwear leak-resistant underwear Bundler ‑ Product Bundles App
108 products $29 avg
Apparel & Accessories Adult men's underwear swimwear XCloud Search & Product Filter Junip Product Reviews App & AI
13 products $38 avg
Apparel & Accessories clothing mens underwear Bundler ‑ Product Bundles App Gelato: Print on Demand
86 products $64 avg
Adult incontinence supplies adult diapers
1,689 products $34 avg
Apparel & Accessories men's underwear briefs Hextom: Countdown Timer Bar Hextom: Free Shipping Bar
5 products $5 avg
Apparel & Accessories men's underwear briefs Shiprocket: eCommerce Shipping
Underwear for Men United States
15 products $26 avg
Apparel & Accessories men's underwear briefs Yoast SEO ‑ Store optimization
Unicart India
43 products $7 avg
Apparel & Accessories kids footwear CAPI Facebook Pixel Meta API EasySell COD Form & Upsells
Stuck Up United States
9 products $28 avg
Apparel & Accessories oil clothing Bundler ‑ Product Bundles App

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FAQ

How many Shopify Briefs stores are there?

We currently track 99 active Shopify stores in the Briefs segment.

Are Shopify Briefs stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Briefs segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Briefs stores?

Among stores with pricing data, the average listed price is about $49, with the most common pricing band at Under $25.

What apps are most popular for Shopify Briefs stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Omnisend Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.