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Shopify topic analytics
Topic
Updated Apr 27, 2026
Shopify

237 Shopify Comfortable underwear Stores: Stats & Market Data (2026)

237 active Shopify stores fall into the Comfortable underwear segment, with 26 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Adult. 69% maintain social media profiles — Instagram leads — and 17% run Meta ad campaigns.

69%
Social media
17%
Meta ads
59%
Contact info
Total Stores
237
Active Shopify stores
New (30d)
26
Newly added in the last 30 days
Avg. Products
194
Among 231 stores with catalog data
Avg. Price
$38
Among 233 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

26 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 80 · 35%
10-49 79 · 34%
50-199 42 · 18%
200-999 21 · 9%
1k-4.9k 6 · 3%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
98% coverage
Beauty & Cosmetics
2% coverage
Adult
2% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Health 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 194 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 68 · 29%
$25-$49 109 · 47%
$50-$99 53 · 23%
$100-$199 3 · 1%
Store currencies
USD 70 EUR 47 AUD 23 GBP 17 CAD 12 INR 7 DKK 5 PKR 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $38 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (67%), Facebook (54%), TikTok (23%).

Instagram
67%
Facebook
54%
TikTok
23%
YouTube
12%
Twitter / X
8%
Pinterest
5%
LinkedIn
4%

Social media adoption is strong at 69%, and 17% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (49%), Google Tag Manager (21%), Google Ads (8%).

Google Analytics
49%
Google Tag Manager
21%
Google Ads
8%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Impact, Horizon.

Dawn 24% Impact 5% Horizon 5% Impulse 3% Broadcast 3% Debut 3% Prestige 3% Refresh 3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

39 products $27 avg 3 ads
Apparel & Accessories womens shapewear seamless lingerie
122 products $44 avg 9 ads
Apparel & Accessories seamless panties performance underwear UpPromote Affiliate Marketing
8 products $55 avg 2 ads
Apparel & Accessories men boxer briefs women underwear
Boxhero United States
162 products $64 avg 81 ads
Apparel & Accessories men's boxers breathable underwear UpPromote Affiliate Marketing
672 products $31 avg 21 ads
Apparel & Accessories women's underwear shorts UpPromote Affiliate Marketing ShareASale
Wild Moon Underwear United States
25 products $28 avg 33 ads
Apparel & Accessories comfortable underwear period underwear Seal Subscriptions App
30 products $16 avg 2 ads
Apparel & Accessories men's underwear women's underwear
571 products $46 avg 2 ads
Apparel & Accessories mens underwear mens boxers Weglot: AI & Human Translate
58 products $6 avg 6 ads
Apparel & Accessories mens underwear luxury underwear Omnisend Email Marketing & SMS
5 products $30 avg 2 ads
Apparel & Accessories comfortable underwear women's lingerie Kiwi Size Chart & Recommender
142 products $37 avg 7 ads
Apparel & Accessories women clothing underwear Kiwi Size Chart & Recommender
9 products $8 avg 1 ads
Apparel & Accessories men's underwear briefs

Want the full dataset?

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FAQ

How many Shopify Comfortable underwear stores are there?

We currently track 237 active Shopify stores in the Comfortable underwear segment.

Are Shopify Comfortable underwear stores growing?

Yes. In the last 30 days, 26 new stores were indexed in the Comfortable underwear segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Comfortable underwear stores?

Among stores with pricing data, the average listed price is about $38, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Comfortable underwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.