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Topic
Updated May 4, 2026
Shopify

171 Shopify Comfortable lingerie Stores: Stats & Market Data (2026)

171 active Shopify stores fall into the Comfortable lingerie segment, with 29 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Adult, Beauty & Cosmetics. 64% maintain social media profiles — Instagram leads — and 26% run Meta ad campaigns.

64%
Social media
26%
Meta ads
60%
Contact info
Total Stores
171
Active Shopify stores
New (30d)
29
Newly added in the last 30 days
Avg. Products
88
Among 168 stores with catalog data
Avg. Price
$40
Among 167 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

29 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 51 · 30%
10-49 64 · 38%
50-199 29 · 17%
200-999 23 · 14%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
95% coverage
Adult
8% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 88 because some stores carry much larger inventories. That's smaller than the Shopify average of 437. The strongest country concentrations are United States, India, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 55 · 33%
$25-$49 65 · 39%
$50-$99 43 · 26%
$100-$199 4 · 2%
Store currencies
EUR 44 USD 42 INR 14 GBP 10 CAD 9 JPY 8 AUD 7 COP 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $40 because some stores price much higher, pulling it up. That's below the Shopify average of $216.

Popular apps

The most popular are Bundler ‑ Product Bundles App, Kiwi Size Chart & Recommender, UpPromote Affiliate Marketing.

Social media platforms

Instagram (60%), Facebook (47%), TikTok (32%).

Instagram
60%
Facebook
47%
TikTok
32%
YouTube
17%
Pinterest
7%
Twitter / X
4%
LinkedIn
4%

Social media adoption is strong at 64%, and 26% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (16%), Google Ads (6%).

Google Analytics
40%
Google Tag Manager
16%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 20% Horizon 6% Shrine Pro 6% Impulse 5% Symmetry 4% Be Yours 2% Debut 2% Pipeline 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

ComfyDays Netherlands
29 products $99 avg 4 ads
Apparel & Accessories lingerie women's fashion Kiwi Size Chart & Recommender Trustpilot Reviews
11 products $25 avg 12 ads
Apparel & Accessories women's underwear seamless underwear Hextom: Free Shipping Bar
15 products $15 avg 44 ads
Apparel & Accessories bamboo underwear women's undergarments
26 products $73 avg 8 ads
Apparel & Accessories women's underwear wirefree bras
20 products $17 avg 4 ads
Apparel & Accessories teen underwear training bra
Elouria Canada
11 products $40 avg 3 ads
Apparel & Accessories wireless bra bralette
454 products $17 avg 20 ads
Apparel & Accessories women's clothing innerwear Hextom: Countdown Timer Bar Klaviyo: Email Marketing & SMS
38 products $48 avg 8 ads
Apparel & Accessories lingerie plus size bras Bundler ‑ Product Bundles App
55 products $31 avg 4 ads
Apparel & Accessories wireless bras women's underwear
288 products $44 avg 1 ads
Apparel & Accessories women's underwear lingerie online nz
399 products $77 avg 39 ads
Apparel & Accessories bras bralettes Recharge Subscriptions App
117 products $31 avg 4 ads
Apparel & Accessories women's underwear sports underwear

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FAQ

How many Shopify Comfortable lingerie stores are there?

We currently track 171 active Shopify stores in the Comfortable lingerie segment.

Are Shopify Comfortable lingerie stores growing?

Yes. In the last 30 days, 29 new stores were indexed in the Comfortable lingerie segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Comfortable lingerie stores?

Among stores with pricing data, the average listed price is about $40, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Comfortable lingerie stores?

The top apps are Bundler ‑ Product Bundles App, Kiwi Size Chart & Recommender, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.