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Topic
Updated Apr 6, 2026
Shopify

4,489 Shopify Cosmetics store Stores: Stats & Market Data (2026)

4,489 active Shopify stores fall into the Cosmetics store segment, with 347 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 61% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

61%
Social media
9%
Meta ads
51%
Contact info
Total Stores
4,489
Active Shopify stores
New (30d)
347
Newly added in the last 30 days
Avg. Products
339
Among 4,382 stores with catalog data
Avg. Price
$42
Among 4,348 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

322 161 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

347 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,088 · 25%
10-49 1,535 · 35%
50-199 990 · 23%
200-999 524 · 12%
1k-4.9k 186 · 4%
5k+ 59 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Home & Garden
1% coverage
Arts & Entertainment 7 Electronics 6 Food & Beverages 6 Jewelry & Watches 6 Animals & Pet Supplies 3 Baby & Kids 3 Celebrations & Gifts 3 Books & Literature 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 339 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,375 · 55%
$25-$49 1,327 · 31%
$50-$99 412 · 9%
$100-$199 137 · 3%
$200-$499 73 · 2%
$500+ 24 · 1%
Store currencies
USD 1,917 EUR 692 GBP 243 CAD 169 PKR 159 AUD 156 INR 141 COP 98

Among stores with pricing data, the most common price range is Under $25. The average is higher at $42 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (56%), Facebook (41%), TikTok (22%).

Instagram
56%
Facebook
41%
TikTok
22%
YouTube
13%
Twitter / X
7%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 61%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (9%), Facebook Pixel (4%).

Google Analytics
27%
Google Tag Manager
9%
Facebook Pixel
4%
Google Ads
3%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 21% Debut 6% Horizon 5% Sense 5% Shrine Pro 5% Refresh 3% Prestige 3% Be Yours 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

103 products $19 avg 3 ads
Beauty & Cosmetics personal care cosmetics store Smile: Loyalty Program Rewards Recharge Subscriptions App
110 products $21 avg 15 ads
Beauty & Cosmetics cosmetics store beauty products
70 products $93 avg 6 ads
Beauty & Cosmetics organic makeup natural beauty products
46 products $23 avg 27 ads
Beauty & Cosmetics cosmetics store natural skincare
1,669 products $21 avg 2 ads
Beauty & Cosmetics nail art beauty products Klaviyo: Email Marketing & SMS Smile: Loyalty Program Rewards
11 products $9 avg 10 ads
Beauty & Cosmetics cosmetics store beauty products
1,833 products $16 avg 3 ads
Beauty & Cosmetics cosmetics store beauty products Avada AI SEO Image Optimizer Loox: Product Reviews App & AI
TimePhoria United States
20 products $30 avg 5 ads
Beauty & Cosmetics lipstick face makeup
15 products $21 avg 30 ads
Beauty & Cosmetics beauty products haircare
Clout Group South Africa
82 products $38 avg 2 ads
Beauty & Cosmetics cosmetics store beauty products
Mindful Molecules United States
74 products $19 avg 6 ads
Beauty & Cosmetics beauty products cosmetics store Seal Subscriptions App
865 products $11 avg 5 ads
Beauty & Cosmetics filipino beauty asian skincare

Want the full dataset?

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FAQ

How many Shopify Cosmetics store stores are there?

We currently track 4,489 active Shopify stores in the Cosmetics store segment.

Are Shopify Cosmetics store stores growing?

Yes. In the last 30 days, 347 new stores were indexed in the Cosmetics store segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Cosmetics store stores?

Among stores with pricing data, the average listed price is about $42, with the most common pricing band at Under $25.

What apps are most popular for Shopify Cosmetics store stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.