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Shopify topic analytics
Topic
Updated June 8, 2026
Shopify

720 Shopify Beauty shop Stores: Stats & Market Data (2026)

720 active Shopify stores fall into the Beauty shop segment, with 26 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 66% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

66%
Social media
6%
Meta ads
57%
Contact info
Total Stores
720
Active Shopify stores
New (30d)
26
Newly added in the last 30 days
Avg. Products
320
Among 694 stores with catalog data
Avg. Price
$53
Among 693 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

87 43 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

26 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 125 · 18%
10-49 225 · 32%
50-199 189 · 27%
200-999 113 · 16%
1k-4.9k 33 · 5%
5k+ 9 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Apparel & Accessories
2% coverage
Home & Garden
1% coverage
Health 2 Jewelry & Watches 2 Arts & Entertainment 1 Celebrations & Gifts 1 Electronics 1 Hardware 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 320 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, Germany, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 330 · 48%
$25-$49 212 · 31%
$50-$99 71 · 10%
$100-$199 44 · 6%
$200-$499 31 · 4%
$500+ 5 · 1%
Store currencies
USD 252 EUR 146 GBP 37 CAD 26 INR 26 PKR 25 AUD 21 JPY 19

Among stores with pricing data, the most common price range is Under $25. The average is higher at $53 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (62%), Facebook (42%), TikTok (27%).

Instagram
62%
Facebook
42%
TikTok
27%
YouTube
13%
Twitter / X
6%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 66%, and 6% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
33%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 23% Sense 7% Horizon 5% Debut 4% Prestige 4% Ella 3% Refresh 3% Be Yours 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

70 products $35 avg 1 ads
Beauty & Cosmetics cosmetics store makeup products Affiliatly Affiliate Marketing UpPromote Affiliate Marketing
Holiste Sweden
16 products $45 avg 1 ads
Beauty & Cosmetics skincare beauty products GSC Instagram Feed, Instafeed Klaviyo: Email Marketing & SMS
77 products $15 avg
Beauty & Cosmetics handmade beauty products wellness products Judge.me Product Reviews App
110 products $19 avg
Beauty & Cosmetics professional make-up cosmetic products Consentmo GDPR Compliance Shopify Inbox
147 products $23 avg
Beauty & Cosmetics hair products haircare Ryviu: Reviews & Loyalty App qikify Sales Pop up & Proof
122 products $25 avg
Beauty & Cosmetics cosmetics store make-up products Complianz Consent Simprosys Google Shopping Feed
115 products $6 avg 3 ads
Beauty & Cosmetics cosmetics store skincare products
189 products $24 avg
Beauty & Cosmetics cosmetics store beauty products PageFly Landing Page Builder Ryviu: Reviews & Loyalty App
225 products $20 avg 3 ads
Beauty & Cosmetics perfumes fragrances Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
342 products $860 avg
Beauty & Cosmetics hair extensions beauty shop Hextom: Free Shipping Bar Shopify Inbox
Zanj Beauty United States
10 products $9 avg
Beauty & Cosmetics hair extensions synthetic hair AfterShip Email Marketing,SMS
313 products $44 avg 1 ads
Beauty & Cosmetics cosmetic store skincare products

Want the full dataset?

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FAQ

How many Shopify Beauty shop stores are there?

We currently track 720 active Shopify stores in the Beauty shop segment.

Are Shopify Beauty shop stores growing?

Yes. In the last 30 days, 26 new stores were indexed in the Beauty shop segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Beauty shop stores?

Among stores with pricing data, the average listed price is about $53, with the most common pricing band at Under $25.

What apps are most popular for Shopify Beauty shop stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.