129 Shopify Custom labels Stores: Stats & Market Data (2026)
129 active Shopify stores fall into the Custom labels segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Office Supplies, Home & Garden. 67% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
2 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 253 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $242 because some stores price much higher, pulling it up. That's above the Shopify average of $204.
Popular apps
The most popular are Loox: Product Reviews App & AI, Infinite Product Options, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (43%), Google Tag Manager (15%), Google Ads (5%).
Popular themes
The most used are Dawn, Debut, Craft.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Sky Pilot ‑ Digital Downloads
Loox: Product Reviews App & AI
Pop Convert ‑ Pop Ups, Banners
Avada AI SEO Image Optimizer
O: Chat buttons & Contact Form
Hextom: Upsell Sales Boost
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Start Free TrialFAQ
How many Shopify Custom labels stores are there?
We currently track 129 active Shopify stores in the Custom labels segment.
Are Shopify Custom labels stores growing?
Yes. In the last 30 days, 2 new stores were indexed in the Custom labels segment, showing a 2% monthly growth rate.
What is the average product price in Shopify Custom labels stores?
Among stores with pricing data, the average listed price is about $242, with the most common pricing band at Under $25.
What apps are most popular for Shopify Custom labels stores?
The top apps are Loox: Product Reviews App & AI, Infinite Product Options, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (58%), Facebook (55%), YouTube (18%).
Social media adoption is strong at 67%, and 4% of stores run Meta ad campaigns.