376 Shopify Digital Stores: Stats & Market Data (2026)
376 active Shopify stores fall into the Digital segment, with 36 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Books & Literature, Arts & Entertainment. 45% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
36 new stores were added in the past 30 days (10% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 121 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $91 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Printful: Print on Demand, Bundler ‑ Product Bundles App, Loox: Product Reviews App & AI.
Marketing & analytics tools
Google Analytics (18%), Google Tag Manager (8%), Google Ads (2%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Rebuy Personalization Engine
Seal Subscriptions App
Bundler ‑ Product Bundles App
Rebuy Personalization Engine
Ultimate GDPR EU Cookie Banner
Loox: Product Reviews App & AI
Printful: Print on Demand
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Start Free TrialFAQ
How many Shopify Digital stores are there?
We currently track 376 active Shopify stores in the Digital segment.
Are Shopify Digital stores growing?
Yes. In the last 30 days, 36 new stores were indexed in the Digital segment, showing a 10% monthly growth rate.
What is the average product price in Shopify Digital stores?
Among stores with pricing data, the average listed price is about $91, with the most common pricing band at Under $25.
What apps are most popular for Shopify Digital stores?
The top apps are Printful: Print on Demand, Bundler ‑ Product Bundles App, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (40%), Facebook (28%), YouTube (16%).
About 45% of stores maintain social media profiles and 6% run Meta ads — moderate marketing investment overall. That's 21 percentage points below the Shopify average of 66%.