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Topic
Updated Apr 6, 2026
Shopify

234 Shopify Equestrian clothing Stores: Stats & Market Data (2026)

234 active Shopify stores fall into the Equestrian clothing segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Animals & Pet Supplies, Sporting Goods. 75% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

75%
Social media
11%
Meta ads
59%
Contact info
Total Stores
234
Active Shopify stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
372
Among 233 stores with catalog data
Avg. Price
$114
Among 230 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

10 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 15%
10-49 80 · 34%
50-199 63 · 27%
200-999 36 · 15%
1k-4.9k 17 · 7%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Sporting Goods
4% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Health 1 Toys & Games 1 Travel 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 372 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10 · 4%
$25-$49 44 · 19%
$50-$99 94 · 41%
$100-$199 56 · 24%
$200-$499 24 · 10%
$500+ 2 · 1%
Store currencies
GBP 65 USD 52 EUR 50 AUD 27 CAD 9 NZD 8 SEK 5 ZAR 3

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $114. That's below the Shopify average of $204.

Popular apps

The most popular are Smile: Loyalty Program Rewards, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender.

Social media platforms

Instagram (70%), Facebook (61%), TikTok (26%).

Instagram
70%
Facebook
61%
TikTok
26%
YouTube
12%
Twitter / X
9%
Pinterest
5%
LinkedIn
1%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 11% run Meta ads. That's 9 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (12%), Google Ads (4%).

Google Analytics
41%
Google Tag Manager
12%
Google Ads
4%
Facebook Pixel
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Impulse, Prestige.

Dawn 23% Impulse 6% Prestige 5% Symmetry 3% Debut 3% Horizon 3% Pipeline 2% Refresh 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

HONEST RIDERS United Kingdom
271 products $32 avg 6 ads
Animals & Pet Supplies Apparel & Accessories Health horse care products equestrian clothing
59 products $117 avg 5 ads
Apparel & Accessories equestrian clothing riding apparel UpPromote Affiliate Marketing
Mad Mucker United Kingdom
167 products $31 avg 2 ads
Apparel & Accessories Animals & Pet Supplies outdoor apparel equestrian clothing Honeycomb Upsell & Cross Sell
92 products $67 avg 8 ads
Apparel & Accessories equestrian clothing riding apparel Wishlist Hero
111 products $88 avg 2 ads
Apparel & Accessories riding apparel equestrian clothing Klaviyo: Email Marketing & SMS
Vestiario Equino Netherlands
28 products $48 avg
Apparel & Accessories equestrian clothing rider apparel
61 products $21 avg
Apparel & Accessories riding wear equestrian clothing
53 products $83 avg
Apparel & Accessories riding apparel equestrian clothing
377 products $167 avg
Apparel & Accessories equestrian clothing riding equipment
1,882 products $372 avg
Apparel & Accessories equestrian clothing horse riding apparel
94 products $146 avg 2 ads
Apparel & Accessories equestrian clothing riding apparel
136 products $100 avg 9 ads
Apparel & Accessories Animals & Pet Supplies rider apparel dog accessories

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FAQ

How many Shopify Equestrian clothing stores are there?

We currently track 234 active Shopify stores in the Equestrian clothing segment.

Are Shopify Equestrian clothing stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Equestrian clothing segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Equestrian clothing stores?

Among stores with pricing data, the average listed price is about $114, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Equestrian clothing stores?

The top apps are Smile: Loyalty Program Rewards, Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.