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Topic
Updated Apr 6, 2026
Shopify

197 Shopify Erotic lingerie Stores: Stats & Market Data (2026)

197 active Shopify stores fall into the Erotic lingerie segment, with 40 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Adult, Apparel & Accessories. 43% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

43%
Social media
13%
Meta ads
42%
Contact info
Total Stores
197
Active Shopify stores
New (30d)
40
Newly added in the last 30 days
Avg. Products
347
Among 158 stores with catalog data
Avg. Price
$74
Among 147 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

43 21 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

40 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 67 · 42%
10-49 28 · 18%
50-199 33 · 21%
200-999 22 · 14%
1k-4.9k 4 · 3%
5k+ 4 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
97% coverage
Apparel & Accessories
6% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 347 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 47 · 32%
$25-$49 56 · 38%
$50-$99 23 · 16%
$100-$199 14 · 10%
$200-$499 4 · 3%
$500+ 3 · 2%
Store currencies
USD 80 EUR 40 GBP 10 AUD 7 COP 7 INR 7 EGP 5 PKR 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $74 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Conversion Bear Trust Badges, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (37%), Facebook (26%), TikTok (11%).

Instagram
37%
Facebook
26%
TikTok
11%
Twitter / X
6%
YouTube
5%
Pinterest
2%

About 43% of stores maintain social media profiles and 13% run Meta ads — moderate marketing investment overall. That's 23 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (13%), Facebook Pixel (5%), Google Tag Manager (5%).

Google Analytics
13%
Facebook Pixel
5%
Google Tag Manager
5%
Google Ads
1%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 20% Horizon 12% Shrine Pro 7% Spotlight 4% Minimog - Os 2.0 3% Refresh 3% Shrine 3% Craft 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

8 products $83 avg 3 ads
Adult adult toys erotic lingerie
LumiLitt United States
26 products $42 avg 3 ads
Adult adult toys sexual wellness products
12 products $147 avg
Adult erotic lingerie lingerie store
17 products $25 avg
Adult adult-toys sexual-wellness
Ayimus United Kingdom
9 products $34 avg
Adult sexual wellness products erotic lingerie
15 products $27 avg 4 ads
Adult adult products sexual wellness
Natah Pakistan
22 products $19 avg
Adult adult products sexual wellness
7 products $26 avg
Adult sex shop erotic lingerie
SURAXMI India
218 products $12 avg
Adult lingerie set erotic lingerie
86 products $158 avg
Adult luxury bdsm accessories erotic lingerie Klaviyo: Email Marketing & SMS
153 products $27 avg
Adult erotic lingerie lingerie store
9 products $16 avg
Adult seamless thong bodysuit

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FAQ

How many Shopify Erotic lingerie stores are there?

We currently track 197 active Shopify stores in the Erotic lingerie segment.

Are Shopify Erotic lingerie stores growing?

Yes. In the last 30 days, 40 new stores were indexed in the Erotic lingerie segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Erotic lingerie stores?

Among stores with pricing data, the average listed price is about $74, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Erotic lingerie stores?

The top apps are Loox: Product Reviews App & AI, Conversion Bear Trust Badges, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.