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Topic
Updated Apr 6, 2026
Shopify

95 Shopify Fitness program Stores: Stats & Market Data (2026)

95 active Shopify stores fall into the Fitness program segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Health, Education & Courses, Sporting Goods. 58% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

58%
Social media
1%
Meta ads
32%
Contact info
Total Stores
95
Active Shopify stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
11
Among 94 stores with catalog data
Avg. Price
$116
Among 93 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

5 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 69 · 73%
10-49 22 · 23%
50-199 3 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
45% coverage
Education & Courses
37% coverage
Sporting Goods
5% coverage
Beauty & Cosmetics
4% coverage
Arts & Entertainment
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 11 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 19 · 20%
$25-$49 30 · 32%
$50-$99 18 · 19%
$100-$199 9 · 10%
$200-$499 13 · 14%
$500+ 4 · 4%
Store currencies
USD 53 EUR 13 AUD 9 GBP 6 CAD 3 INR 3 AED 1 ARS 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $116 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Printful: Print on Demand.

Social media platforms

Instagram (56%), Facebook (27%), TikTok (26%).

Instagram
56%
Facebook
27%
TikTok
26%
YouTube
24%
Twitter / X
5%
Pinterest
3%
LinkedIn
2%

Social media adoption is strong at 58%, and 1% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (17%), Facebook Pixel (2%), Google Tag Manager (2%).

Google Analytics
17%
Facebook Pixel
2%
Google Tag Manager
2%
Google Ads
1%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 36% Debut 15% Horizon 9% Ride 4% Impulse 3% Sense 3% Refresh 2% Ritual 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

146 products $213 avg
Education & Courses health wellness Avada AI SEO Image Optimizer Bundle & Upsell AI ‑ LimeSpot
Cherssel United States
8 products $20 avg
Health fitness program nutrition handouts
Ground Zero Fitness United States
8 products $94 avg
W.O.W Vitality United States
19 products $52 avg
Health Sporting Goods workout plan vitamins
maxwellkrause United States
7 products $19 avg
Health fitness program bodybuilding
Tom Baker PT Australia
10 products $57 avg
Education & Courses fitness program personal training
Arvonne Germany
10 products $24 avg
Health Sporting Goods knee brace knee sleeve Printful: Print on Demand
5 products $40 avg
Education & Courses personal training plan diet plan
37 products $124 avg
Education & Courses training plan marathon training Judge.me Checkout Comments
15 products $32 avg
Health personal training nutrition coaching
5 products $72 avg
Health fitness program workout plans

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FAQ

How many Shopify Fitness program stores are there?

We currently track 95 active Shopify stores in the Fitness program segment.

Are Shopify Fitness program stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Fitness program segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Fitness program stores?

Among stores with pricing data, the average listed price is about $116, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness program stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.