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Topic
Updated Apr 27, 2026
Shopify

189 Shopify Home workout Stores: Stats & Market Data (2026)

189 active Shopify stores fall into the Home workout segment, with 32 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Sporting Goods, Health, Home & Garden. 45% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

45%
Social media
15%
Meta ads
55%
Contact info
Total Stores
189
Active Shopify stores
New (30d)
32
Newly added in the last 30 days
Avg. Products
44
Among 184 stores with catalog data
Avg. Price
$227
Among 183 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

32 16 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

32 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 99 · 54%
10-49 57 · 31%
50-199 16 · 9%
200-999 11 · 6%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Sporting Goods
45% coverage
Health
15% coverage
Home & Garden
5% coverage
Education & Courses
3% coverage
Apparel & Accessories
2% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Electronics
1% coverage
Hardware
1% coverage
Software
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 44 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, France, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 28 · 15%
$25-$49 61 · 33%
$50-$99 48 · 26%
$100-$199 23 · 13%
$200-$499 10 · 5%
$500+ 13 · 7%
Store currencies
USD 71 EUR 56 GBP 13 AUD 10 INR 5 MXN 4 CAD 3 BDT 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $227 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Conversion Bear Trust Badges.

Social media platforms

Instagram (42%), Facebook (32%), YouTube (19%).

Instagram
42%
Facebook
32%
YouTube
19%
TikTok
14%
Twitter / X
8%
LinkedIn
4%
Pinterest
3%

About 45% of stores maintain social media profiles and 15% run Meta ads — moderate marketing investment overall. That's 16 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (8%), Google Ads (5%).

Google Analytics
29%
Google Tag Manager
8%
Google Ads
5%
Facebook Pixel
4%
Pinterest Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Shrine Pro, Horizon.

Dawn 25% Shrine Pro 10% Horizon 6% Sense 4% Debut 4% Impact 3% Impulse 3% Ride 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

FITSHIFT Philippines
10 products $41 avg 50 ads
Sporting Goods pushup board pull up bar
strevox Jordan
407 products $41 avg
20 products $33 avg 1 ads
Sporting Goods fitness gym accessories
265 products $85 avg
Sporting Goods fitness equipment home workout Conversion Bear Trust Badges
11 products $43 avg 66 ads
Sporting Goods pilates equipment fitness accessories Conversion Bear Trust Badges
27 products $106 avg
Sporting Goods fitness equipment resistance bands
Gym Fit Threads United States
33 products $39 avg
Sporting Goods gym equipment home workout
tyoghd United Kingdom
13 products $47 avg
56 products $2229 avg
Sporting Goods smart gym home workout Loox ‑ Product Reviews App ShareASale
18 products $18 avg
Sporting Goods Health yoga mat foam roller
6 products $14 avg
Sporting Goods fitness equipment exercise devices Conversion Bear Trust Badges

Want the full dataset?

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FAQ

How many Shopify Home workout stores are there?

We currently track 189 active Shopify stores in the Home workout segment.

Are Shopify Home workout stores growing?

Yes. In the last 30 days, 32 new stores were indexed in the Home workout segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Home workout stores?

Among stores with pricing data, the average listed price is about $227, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Home workout stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Conversion Bear Trust Badges. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.