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Shopify subcategory analytics
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Updated July 13, 2026
Shopify

3,673 Shopify Fitness Nutrition Stores: Stats & Market Data (2026)

3,673 active Shopify stores fall into the Fitness Nutrition segment, with 489 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 55% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

55%
Social media
13%
Meta ads
56%
Contact info
Total Stores
3,673
Active Shopify stores
New (30d)
489
Newly added in the last 30 days
Avg. Products
196
Among 3,575 stores with catalog data
Avg. Price
$155
Among 3,555 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

656 328 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

489 new stores were added in the past 30 days (13% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 624 · 17%
10-49 1,448 · 41%
50-199 1,012 · 28%
200-999 403 · 11%
1k-4.9k 66 · 2%
5k+ 22 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
15% coverage
Food & Beverages
8% coverage
Apparel & Accessories
7% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
4% coverage
Electronics
3% coverage
Education & Courses
2% coverage
Toys & Games
1% coverage
Baby & Kids 17 Jewelry & Watches 17

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 196 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 943 · 27%
$25-$49 1,616 · 45%
$50-$99 649 · 18%
$100-$199 180 · 5%
$200-$499 89 · 3%
$500+ 78 · 2%
Store currencies
USD 1,439 EUR 578 GBP 267 INR 248 AUD 166 CAD 131 COP 87 AED 77

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $155 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (52%), Facebook (38%), TikTok (20%).

Instagram
52%
Facebook
38%
TikTok
20%
YouTube
18%
Twitter / X
8%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 55%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (13%), Google Ads (5%).

Google Analytics
33%
Google Tag Manager
13%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 23% Horizon 11% Refresh 4% Debut 3% Shrine Pro 2% Ella 2% Sense 2% Impact 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

9 products $35 avg 6 ads
Health Intelligems: A/B Testing Judge.me Product Reviews App
102 products $24 avg 6 ads
Health GemPages Landing Page Builder Gorgias: AI, Helpdesk & Chat
TransformHQ United States
1,040 products $31 avg 6 ads
Health Food & Beverages Awin ‑ Affiliate Marketing Bundler ‑ Product Bundles App
11 products $86 avg 229 ads
Health UpPromote Affiliate Marketing Hextom: Countdown Timer Bar
109 products $29 avg 29 ads
Health Pop Convert ‑ Pop Ups, Banners Shiprocket: eCommerce Shipping
40 products $79 avg 1 ads
Health Home & Garden BEAST Currency Converter Trustpilot Reviews
56 products $9 avg 21 ads
Home & Garden Health Sporting Goods Judge.me Product Reviews App Releasit COD Form & Upsells
194 products $39 avg 3 ads
Health Supplements CK: Abandoned cart on WhatsApp Microsoft Clarity: AI Insights
12 products $14 avg 7 ads
Health Judge.me Product Reviews App
76 products $42 avg 1 ads
Health Hextom: Countdown Timer Bar Pandectes GDPR Compliance
216 products $60 avg 6 ads
Health Shopify Inbox SEOWILL: AI SEO & AI Blog Post
33 products $77 avg 30 ads
Health UpPromote Affiliate Marketing Froonze VIP Loyalty & Wishlist

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FAQ

How many Shopify Fitness Nutrition stores are there?

We currently track 3,673 active Shopify stores in the Fitness Nutrition segment.

Are Shopify Fitness Nutrition stores growing?

Yes. In the last 30 days, 489 new stores were indexed in the Fitness Nutrition segment, showing a 13% monthly growth rate.

What is the average product price in Shopify Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $155, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness Nutrition stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.