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Shopify subcategory analytics
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Updated May 18, 2026
Shopify

3,004 Shopify Fitness Nutrition Stores: Stats & Market Data (2026)

3,004 active Shopify stores fall into the Fitness Nutrition segment, with 812 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 58% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

58%
Social media
15%
Meta ads
54%
Contact info
Total Stores
3,004
Active Shopify stores
New (30d)
812
Newly added in the last 30 days
Avg. Products
134
Among 2,899 stores with catalog data
Avg. Price
$136
Among 2,872 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

454 227 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

812 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 771 · 27%
10-49 1,132 · 39%
50-199 657 · 23%
200-999 276 · 10%
1k-4.9k 56 · 2%
5k+ 7 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
16% coverage
Food & Beverages
10% coverage
Apparel & Accessories
8% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
3% coverage
Education & Courses
3% coverage
Electronics
3% coverage
Toys & Games
1% coverage
Books & Literature 15 Jewelry & Watches 11 Animals & Pet Supplies 8

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 134 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 725 · 25%
$25-$49 1,268 · 44%
$50-$99 567 · 20%
$100-$199 168 · 6%
$200-$499 86 · 3%
$500+ 58 · 2%
Store currencies
USD 1,218 EUR 440 INR 233 GBP 217 AUD 161 CAD 114 COP 82 MXN 47

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $136 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (54%), Facebook (41%), TikTok (21%).

Instagram
54%
Facebook
41%
TikTok
21%
YouTube
20%
Twitter / X
9%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 58%, and 15% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (13%), Google Ads (5%).

Google Analytics
34%
Google Tag Manager
13%
Google Ads
5%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 24% Horizon 8% Refresh 4% Debut 4% Shrine Pro 3% Impact 2% Impulse 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

29 products $44 avg 20 ads
Health men supplements performance supplements Loox ‑ Product Reviews App Seal Subscriptions App
61 products $31 avg 38 ads
Health Food & Beverages plant protein bars electrolyte drink mixes Awin ‑ Affiliate Marketing Powerful Contact Form Builder
20 products $195 avg 13 ads
Education & Courses Health online fitness program nutrition plans SL: WhatsApp Chat + Marketing
ketoneaid.com United States
5 products $130 avg 24 ads
Health sports drink ketone drink AdRoll Marketing & Advertising NA Age Verification
15 products $20 avg 54 ads
Health natural supplements digestive fiber Judge.me Product Reviews App SP Sales Pop up Social Proof
76 products $57 avg 7 ads
Health sports nutrition athlete supplements Rebuy Personalization Engine Recharge Subscriptions App
182 products $48 avg 3 ads
Health Food & Beverages sports supplements fitness nutrition Hextom: Countdown Timer Bar Judge.me Product Reviews App
1,198 products $18 avg 1 ads
Food & Beverages Health sports nutrition dietary supplements Loox ‑ Product Reviews App
109 products $55 avg 19 ads
Health whey protein creatine powder Amp Back in Stock | PreOrder B: WhatsApp Chat, Abandon Cart
PRFCT Hydration United States
11 products $73 avg 76 ads
Health electrolyte supplements hydration supplements Bundler ‑ Product Bundles App EG Auto Add to Cart Free Gift
Concify India
9 products $15 avg 8 ads
Health omega 3 fish oil prenatal vitamins supplements Shiprocket: eCommerce Shipping

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FAQ

How many Shopify Fitness Nutrition stores are there?

We currently track 3,004 active Shopify stores in the Fitness Nutrition segment.

Are Shopify Fitness Nutrition stores growing?

Yes. In the last 30 days, 812 new stores were indexed in the Fitness Nutrition segment, showing a 27% monthly growth rate.

What is the average product price in Shopify Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $136, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness Nutrition stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.