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Shopify subcategory analytics
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Updated July 13, 2026
Shopify

3,656 Shopify Fitness Nutrition Stores: Stats & Market Data (2026)

3,656 active Shopify stores fall into the Fitness Nutrition segment, with 527 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 55% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

55%
Social media
13%
Meta ads
56%
Contact info
Total Stores
3,656
Active Shopify stores
New (30d)
527
Newly added in the last 30 days
Avg. Products
196
Among 3,558 stores with catalog data
Avg. Price
$155
Among 3,538 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

653 326 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

527 new stores were added in the past 30 days (14% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 624 · 18%
10-49 1,439 · 40%
50-199 1,008 · 28%
200-999 400 · 11%
1k-4.9k 65 · 2%
5k+ 22 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
15% coverage
Food & Beverages
8% coverage
Apparel & Accessories
7% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
4% coverage
Electronics
3% coverage
Education & Courses
2% coverage
Toys & Games
1% coverage
Jewelry & Watches 17 Baby & Kids 16

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 196 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 940 · 27%
$25-$49 1,609 · 45%
$50-$99 641 · 18%
$100-$199 182 · 5%
$200-$499 89 · 3%
$500+ 77 · 2%
Store currencies
USD 1,429 EUR 576 GBP 266 INR 247 AUD 166 CAD 130 COP 86 AED 76

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $155 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (52%), Facebook (38%), TikTok (20%).

Instagram
52%
Facebook
38%
TikTok
20%
YouTube
18%
Twitter / X
8%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 55%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (13%), Google Ads (5%).

Google Analytics
33%
Google Tag Manager
13%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 23% Horizon 11% Refresh 4% Debut 3% Shrine Pro 2% Ella 2% Sense 2% Impact 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

76 products $42 avg 1 ads
Health Hextom: Countdown Timer Bar Pandectes GDPR Compliance
183 products $31 avg 2 ads
Health Infinite Product Options Hextom: Free Shipping Bar
1,905 products $18 avg 2 ads
Health Snacks Supplements AdRoll Marketing & Advertising UpPromote Affiliate Marketing
130 products $94 avg 1 ads
Health Affiliatly Affiliate Marketing UpPromote Affiliate Marketing
419 products $47 avg 9 ads
Health Supplements UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
30 products $19 avg 1 ads
Health Wellness
107 products $82 avg 8 ads
Health Chaty Chat Buttons & WhatsApp Judge.me Product Reviews App
30 products $36 avg 3 ads
Health Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
124 products $76 avg 143 ads
Health Gorgias: AI, Helpdesk & Chat Microsoft Clarity: AI Insights
105 products $47 avg 2 ads
Health Judge.me Product Reviews App
Concify India
9 products $14 avg 3 ads
Health Shopify Inbox Judge.me Product Reviews App
30 products $41 avg 8 ads
Health Supplements Afterpay On‑Site Messaging Richpanel: AI Customer Support

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FAQ

How many Shopify Fitness Nutrition stores are there?

We currently track 3,656 active Shopify stores in the Fitness Nutrition segment.

Are Shopify Fitness Nutrition stores growing?

Yes. In the last 30 days, 527 new stores were indexed in the Fitness Nutrition segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $155, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness Nutrition stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.