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Shopify subcategory analytics
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Updated Apr 27, 2026
Shopify

2,642 Shopify Fitness Nutrition Stores: Stats & Market Data (2026)

2,642 active Shopify stores fall into the Fitness Nutrition segment, with 464 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 57% maintain social media profiles — Instagram leads — and 21% run Meta ad campaigns.

57%
Social media
21%
Meta ads
51%
Contact info
Total Stores
2,642
Active Shopify stores
New (30d)
464
Newly added in the last 30 days
Avg. Products
110
Among 2,537 stores with catalog data
Avg. Price
$182
Among 2,490 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

448 224 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

464 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 853 · 34%
10-49 971 · 38%
50-199 473 · 19%
200-999 198 · 8%
1k-4.9k 37 · 1%
5k+ 5 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
16% coverage
Food & Beverages
10% coverage
Apparel & Accessories
7% coverage
Beauty & Cosmetics
4% coverage
Education & Courses
4% coverage
Home & Garden
3% coverage
Electronics
3% coverage
Toys & Games
1% coverage
Books & Literature 13 Jewelry & Watches 7 Hardware 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 110 because some stores carry much larger inventories. That's smaller than the Shopify average of 448. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 670 · 27%
$25-$49 1,055 · 42%
$50-$99 464 · 19%
$100-$199 162 · 7%
$200-$499 78 · 3%
$500+ 61 · 2%
Store currencies
USD 1,086 EUR 351 INR 230 GBP 191 AUD 148 CAD 100 COP 77 MXN 46

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $182 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (53%), Facebook (41%), TikTok (20%).

Instagram
53%
Facebook
41%
TikTok
20%
YouTube
20%
Twitter / X
9%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 57%, and 21% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (12%), Facebook Pixel (5%).

Google Analytics
32%
Google Tag Manager
12%
Facebook Pixel
5%
Google Ads
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 24% Horizon 7% Refresh 5% Debut 4% Shrine Pro 4% Impact 2% Sense 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

79 products $51 avg 2 ads
Health Sporting Goods fitness online workouts Hextom: Countdown Timer Bar Printful: Print on Demand
39 products $107 avg 9 ads
Health protein powder fat burner Loox ‑ Product Reviews App Seers Ai GDPR Cookie Banner
149 products $89 avg 168 ads
Sporting Goods Health Apparel & Accessories gym gear lifting gear
39 products $31 avg 3 ads
Health Food & Beverages electrolyte powder hydration powder Klaviyo: Email Marketing & SMS
Drink Magna United States
24 products $42 avg 10 ads
Health magnesium hydration magnesium drink mix ShareASale
18 products $40 avg 5 ads
Beauty & Cosmetics Health facial care bath and body products
141 products $26 avg 1 ads
Health supplements fitness nutrition Loox ‑ Product Reviews App Seal Subscriptions App
32 products $52 avg 3 ads
Health Education & Courses strength training fitness program Smile: Loyalty Program Rewards
9 products $54 avg 3 ads
Health orthopedic slippers foot pain relief UpPromote Affiliate Marketing
MyoVent Romania
8 products $21 avg 1 ads
Home & Garden Health Electronics home lighting fitness equipment
116 products $66 avg 3 ads
Health weight-loss natural Rebuy Personalization Engine
17 products $20 avg 6 ads
Health natural supplements digestive fiber SP Sales Pop up Social Proof Ctx: WhatsApp Chat + Marketing

Want the full dataset?

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FAQ

How many Shopify Fitness Nutrition stores are there?

We currently track 2,642 active Shopify stores in the Fitness Nutrition segment.

Are Shopify Fitness Nutrition stores growing?

Yes. In the last 30 days, 464 new stores were indexed in the Fitness Nutrition segment, showing a 18% monthly growth rate.

What is the average product price in Shopify Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $182, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness Nutrition stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.