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Shopify subcategory analytics
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Updated June 8, 2026
Shopify

3,357 Shopify Fitness Nutrition Stores: Stats & Market Data (2026)

3,357 active Shopify stores fall into the Fitness Nutrition segment, with 668 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 59% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

59%
Social media
13%
Meta ads
56%
Contact info
Total Stores
3,357
Active Shopify stores
New (30d)
668
Newly added in the last 30 days
Avg. Products
173
Among 3,257 stores with catalog data
Avg. Price
$131
Among 3,234 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

725 362 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

668 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 721 · 22%
10-49 1,300 · 40%
50-199 822 · 25%
200-999 329 · 10%
1k-4.9k 71 · 2%
5k+ 14 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
16% coverage
Food & Beverages
9% coverage
Apparel & Accessories
7% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
4% coverage
Education & Courses
3% coverage
Electronics
3% coverage
Toys & Games
1% coverage
Books & Literature
1% coverage
Animals & Pet Supplies 14 Jewelry & Watches 14

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 173 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 805 · 25%
$25-$49 1,457 · 45%
$50-$99 633 · 20%
$100-$199 188 · 6%
$200-$499 86 · 3%
$500+ 65 · 2%
Store currencies
USD 1,330 EUR 504 INR 247 GBP 236 AUD 173 CAD 128 COP 92 MXN 59

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $131 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (56%), Facebook (42%), TikTok (22%).

Instagram
56%
Facebook
42%
TikTok
22%
YouTube
20%
Twitter / X
9%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 59%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
35%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
5%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 24% Horizon 8% Refresh 4% Debut 4% Shrine Pro 3% Impact 2% Impulse 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

16 products $55 avg 12 ads
Apparel & Accessories Health compression leggings anti cellulite shorts Kaching Bundles App & Upsells GemPages Landing Page Builder
6 products $70 avg 12 ads
Health protein powder fitness nutrition Gorgias: AI, Helpdesk & Chat Intelligems: A/B Testing
64 products $45 avg 4 ads
Health vegan protein powder premium protein powders Pandectes GDPR Compliance Shopify Inbox
RevoFit United States
18 products $54 avg 1 ads
Health Education & Courses fitness coaching AWIO Improved Contact Form
30 products $106 avg 3 ads
Health performance supplements workout supplements Klaviyo: Email Marketing & SMS Okendo: Reviews & Loyalty
12 products $35 avg 1 ads
Food & Beverages Health healthy recipes low calorie meals Hextom: Countdown Timer Bar Judge.me Product Reviews App
61 products $44 avg 36 ads
Health Sporting Goods sports supplements fitness nutrition Blotout EdgeTag Hextom: Countdown Timer Bar
35 products $31 avg 7 ads
Health fitness supplements energy drinks Bundler ‑ Product Bundles App CartBot: Gift with purchase
86 products $93 avg 4 ads
Sporting Goods Health Home & Garden fitness equipment workout accessories Attentive: AI‑led Email &SMS EG Auto Add to Cart Free Gift
21 products $30 avg 255 ads
Health natural fat-burning supplements lab-tested supplements Kaching Bundles App & Upsells Simprosys Google Shopping Feed
91 products $18 avg 4 ads
Health Beauty & Cosmetics plant-based clean-label Judge.me Product Reviews App
51 products $23 avg 18 ads
Health health supplements fitness nutrition B: WhatsApp Chat, Abandon Cart Hulk Contact Form Builder

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FAQ

How many Shopify Fitness Nutrition stores are there?

We currently track 3,357 active Shopify stores in the Fitness Nutrition segment.

Are Shopify Fitness Nutrition stores growing?

Yes. In the last 30 days, 668 new stores were indexed in the Fitness Nutrition segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $131, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness Nutrition stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.