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Shopify subcategory analytics
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Updated June 22, 2026
Shopify

3,486 Shopify Fitness Nutrition Stores: Stats & Market Data (2026)

3,486 active Shopify stores fall into the Fitness Nutrition segment, with 659 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Sporting Goods, Food & Beverages. 56% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

56%
Social media
12%
Meta ads
55%
Contact info
Total Stores
3,486
Active Shopify stores
New (30d)
659
Newly added in the last 30 days
Avg. Products
197
Among 3,388 stores with catalog data
Avg. Price
$153
Among 3,368 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

616 308 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

659 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 680 · 20%
10-49 1,384 · 41%
50-199 895 · 26%
200-999 351 · 10%
1k-4.9k 59 · 2%
5k+ 19 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Sporting Goods
15% coverage
Food & Beverages
9% coverage
Apparel & Accessories
8% coverage
Beauty & Cosmetics
4% coverage
Home & Garden
4% coverage
Electronics
3% coverage
Education & Courses
3% coverage
Toys & Games
1% coverage
Jewelry & Watches
1% coverage
Books & Literature
1% coverage
Animals & Pet Supplies 17

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 197 because some stores carry much larger inventories. That's smaller than the Shopify average of 408. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 871 · 26%
$25-$49 1,508 · 45%
$50-$99 638 · 19%
$100-$199 186 · 6%
$200-$499 89 · 3%
$500+ 76 · 2%
Store currencies
USD 1,367 EUR 532 GBP 256 INR 249 AUD 164 CAD 125 COP 94 MXN 67

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $153 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (53%), Facebook (39%), TikTok (20%).

Instagram
53%
Facebook
39%
TikTok
20%
YouTube
18%
Twitter / X
8%
LinkedIn
4%
Pinterest
3%

Social media adoption is strong at 56%, and 12% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (13%), Google Ads (5%).

Google Analytics
33%
Google Tag Manager
13%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 23% Horizon 10% Refresh 4% Debut 3% Shrine Pro 2% Sense 2% Ella 2% Impact 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,540 products $36 avg 2 ads
Health Beauty & Cosmetics Supplements Personal Care Geolocation & Markets—Selecty Wholesale Pricing Discount B2B
96 products $32 avg 1 ads
Health XCloud Search & Product Filter Fly Bundles Quantity Breaks
126 products $74 avg 14 ads
Health Books & Literature Wellness Books Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
58 products $64 avg 4 ads
Apparel & Accessories Health Activewear Essential Announcement Bar FBP: Fast Bundle & Upsell App
19 products $28 avg 52 ads
Health EG Auto Add to Cart Free Gift Judge.me Product Reviews App
191 products $42 avg 4 ads
Health Supplements Avada Boost Sales Trust Badges Judge.me Product Reviews App
8 products $55 avg 3 ads
Education & Courses Health Coaching Klaviyo: Email Marketing & SMS Lucky Orange Heatmaps & Replay
90 products $18 avg 2 ads
Health Beauty & Cosmetics Supplements Haircare Judge.me Product Reviews App
8 products $776 avg 12 ads
Health Supplements UpPromote Affiliate Marketing Powerful Contact Form Builder
49 products $115 avg 7 ads
Health EG Auto Add to Cart Free Gift Judge.me Product Reviews App
118 products $29 avg 1 ads
Sporting Goods Health Fitness Equipment Adoric Popup & Email Popups CartBot: Gift with purchase
528 products $29 avg 106 ads
Health UpPromote Affiliate Marketing Hextom: Countdown Timer Bar

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FAQ

How many Shopify Fitness Nutrition stores are there?

We currently track 3,486 active Shopify stores in the Fitness Nutrition segment.

Are Shopify Fitness Nutrition stores growing?

Yes. In the last 30 days, 659 new stores were indexed in the Fitness Nutrition segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Fitness Nutrition stores?

Among stores with pricing data, the average listed price is about $153, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Fitness Nutrition stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.