Underdog Mentality | Military-Grade Training Gear & Supplements – Underdog Mentality Store
underdogmentality.store
United States
42 products
$51.06 average product price
4 Meta ads
Shopify Fitness Nutrition stores
BootLeads currently tracks 4,173 active Shopify stores in the Fitness Nutrition subcategory within Health.
Active stores
4,173
Stores included in this report
First detected in the last 30 days
427
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.1%
Share of active Shopify stores tracked by BootLeads
Median products
42
Data available for 4,071 stores (98%)
Key findings
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This report covers 0.1% of the active Shopify stores currently tracked by BootLeads.
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The median store lists 42 products, 42% below the platform median for categorized stores.
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The median store prices its products at $34.91 on average, 16% below the platform median for categorized stores.
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United States accounts for 1,625 of these stores, more than any other country.
Examples of Shopify Fitness Nutrition stores
The sample changes weekly and covers Shopify Fitness Nutrition stores with enough data to show. It is not a ranking.
BioRevive | All Natural Lab Tested Supplements
biorevive.co.uk
United Kingdom
27 products
$28.18 average product price
22 Meta ads
Al Rehman Mini Mart
alrehmanminimart.pk
Pakistan
69 products
$5.37 average product price
2 Meta ads
Philippines
33 products
$21.29 average product price
21 Meta ads
DeerRun® USA Official Store:Elevate Your Home Fitness
deerruntreadmill.com
United States
74 products
$108.7 average product price
18 Meta ads
SOLVD
solvd.shop
United States
22 products
$30.85 average product price
1 Meta ads
White Wolf Nutrition | All Natural Proteins & Supplements | Australian
whitewolfnutrition.com
United States
25 products
$45.75 average product price
8 Meta ads
Pakistan
141 products
$6.44 average product price
6 Meta ads
Commerce benchmarks for Shopify Fitness Nutrition stores
Catalog size
The median is 42 products. Half of stores with catalog data have between 21 and 104 products.Store-average product prices
The median store-average price is $34.91. Half of stores with price data fall between $22.78 and $52.49.Store currencies
USD
39%
EUR
15%
INR
8%
GBP
7%
AUD
4%
CAD
3%
Data availability: Product counts: 4,071 stores (98%) · Store-average prices: 4,057 stores (97%) · Currencies: 4,173 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.
Core Web Vitals for Shopify Fitness Nutrition stores (all devices)
CrUX covers 30.7% of active Shopify Fitness Nutrition stores. Field data shows 17.6% of the active report set passing all three Core Web Vitals (71.6% of stores with complete data).
Coverage path
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Active storefronts analyzed 100.0%4,173Report baseline; password-protected stores excluded
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CrUX field data · all devices 30.7%1,280of active storefronts analyzed
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Complete Core Web Vitals · all devices 24.5%1,02480.0% of CrUX-covered stores
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Pass all three Core Web Vitals · all devices 17.6%73371.6% of stores with complete metrics
Median field experience
July 2026 · all devices · median origin p75LCP
1.70 s
Good ≤ 2.5 s
INP
100 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
500 ms
Diagnostic, not a Core Web Vital
CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.
Markets and category context for Shopify Fitness Nutrition stores
Category context
Related subcategory reports
Top identified countries
A store can appear in more than one category or subcategory. Data available for 4,173 stores (100%).
Apps and technology used by Shopify Fitness Nutrition stores
Apps
Judge.me Product Reviews App
25%
Klaviyo: Email Marketing & SMS
21%
Shopify Inbox
12%
UpPromote Affiliate Marketing
7%
Microsoft Clarity: AI Insights
6%
Releasit COD Form & Upsells
5%
Themes
Dawn
23%
Horizon
13%
Refresh
4%
Debut
3%
Ella
2%
Shrine Pro
2%
Payment methods
Google Pay
56%
Apple Pay
54%
Shop Pay
53%
PayPal
51%
Amazon Pay
3%
Storefront features
Dropshipping
6%
251 stores
Print on demand
4%
160 stores
Cash on delivery
9%
370 stores
Shopify Plus
2%
69 stores
Multi-currency
24%
997 stores
Installments
24%
1,016 stores
A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.
Marketing presence across Shopify Fitness Nutrition stores
Based on public signals. It does not measure campaign performance.
Public reach
Social profiles
51%
Detected on public storefronts
Meta advertising
13%
Meta ads detected in the past 30 days
Contact data
57%
Detected email, phone, or WhatsApp
Social platforms
Analytics and advertising tools
A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.
Languages and domains across Shopify Fitness Nutrition stores
Store languages
Domain registration periods
Data available for 3,019 stores (72%)Recent catalog activity
Data available for 4,078 stores (98%)Product update in 90 days
58%
2,433 stores have a product update detected in the last 90 days
Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.
Continue your research
Move from this report to a broader directory or a practical store-research workflow.
Compare ecommerce Core Web Vitals by platform
Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms.
Open resource →
Find Shopify stores using specific apps
See how detected app installations can help you identify and research relevant Shopify stores.
Open resource →
Build an ecommerce lead list for cold email
Turn a focused store segment into a reviewed list for a cold email campaign.
Open resource →
Use ecommerce store data for agency prospecting
Learn how agencies turn store, contact, technology, and growth data into lead lists.
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Questions about this report
How many active Shopify Fitness Nutrition stores are in this report?
BootLeads currently tracks 4,173 active Shopify stores in the Fitness Nutrition subcategory within Health.
How does BootLeads decide which stores appear under Fitness Nutrition?
BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.
How does Fitness Nutrition relate to Health?
Fitness Nutrition is a subcategory within the broader Health category in the BootLeads category system.
Can I search and export the stores in this report?
Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.
About this data
How store counts, comparisons, and categories are calculated.
Active stores
Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.
First detected by BootLeads
The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.
Data availability
Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.
Store categories
BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 66% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.
Report timing
Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.
Chrome UX Report field data · all devices
Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.