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Topic
Updated Apr 27, 2026
Shopify

140 Shopify Online coaching Stores: Stats & Market Data (2026)

140 active Shopify stores fall into the Online coaching segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Sporting Goods. 63% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

63%
Social media
1%
Meta ads
33%
Contact info
Total Stores
140
Active Shopify stores
New (30d)
17
Newly added in the last 30 days
Avg. Products
12
Among 130 stores with catalog data
Avg. Price
$291
Among 126 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

17 8 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

17 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 86 · 66%
10-49 39 · 30%
50-199 5 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
77% coverage
Health
21% coverage
Sporting Goods
4% coverage
Apparel & Accessories
3% coverage
Beauty & Cosmetics
2% coverage
Books & Literature
1% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 12 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12 · 10%
$25-$49 26 · 21%
$50-$99 27 · 21%
$100-$199 20 · 16%
$200-$499 24 · 19%
$500+ 17 · 13%
Store currencies
USD 64 EUR 23 GBP 16 CAD 12 AUD 6 PLN 4 JPY 2 NOK 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $291. That's above the Shopify average of $212.

Popular apps

The most popular are Seal Subscriptions App, Printful: Print on Demand, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (59%), Facebook (36%), YouTube (24%).

Instagram
59%
Facebook
36%
YouTube
24%
TikTok
24%
Twitter / X
8%
LinkedIn
4%
Pinterest
1%

Social media adoption is strong at 63%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (19%), Google Tag Manager (6%), Facebook Pixel (4%).

Google Analytics
19%
Google Tag Manager
6%
Facebook Pixel
4%
Google Ads
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Ride.

Dawn 31% Debut 9% Ride 6% Sense 6% Horizon 4% Narrative 4% Refresh 4% Studio 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

20 products $18 avg
Education & Courses Sporting Goods golf lessons online coaching
BodySculptByJoana United States
7 products $68 avg
Education & Courses online coaching nutrition coaching
19 products $102 avg
Sporting Goods Education & Courses weightlifting program crossfit training Recharge Subscriptions App
31 products $90 avg
Education & Courses athlete coaching training services Printful: Print on Demand
23 products $134 avg
Education & Courses coaching online coaching Loox ‑ Product Reviews App
14 products $191 avg
Education & Courses workout plan nutrition guide
8 products $171 avg
Education & Courses personal trainer online coaching
Nutricise Dominican Republic
11 products $392 avg
Health workout exercise
13 products $277 avg
Education & Courses online coaching personalized training
10 products $95 avg
Education & Courses fitness training online coaching
6 products $21 avg
Education & Courses mindset coaching wellbeing coaching
9 products $70 avg
Education & Courses art courses online coaching

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FAQ

How many Shopify Online coaching stores are there?

We currently track 140 active Shopify stores in the Online coaching segment.

Are Shopify Online coaching stores growing?

Yes. In the last 30 days, 17 new stores were indexed in the Online coaching segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Online coaching stores?

Among stores with pricing data, the average listed price is about $291, with the most common pricing band at $50-$99.

What apps are most popular for Shopify Online coaching stores?

The top apps are Seal Subscriptions App, Printful: Print on Demand, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.