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Topic
Updated Apr 27, 2026
Shopify

176 Shopify Fitness coaching Stores: Stats & Market Data (2026)

176 active Shopify stores fall into the Fitness coaching segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $100-$199 range. The leading categories are Education & Courses, Health, Sporting Goods. 69% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

69%
Social media
0%
Meta ads
39%
Contact info
Total Stores
176
Active Shopify stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
22
Among 165 stores with catalog data
Avg. Price
$274
Among 163 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

10 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 108 · 65%
10-49 41 · 25%
50-199 14 · 8%
200-999 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
60% coverage
Health
38% coverage
Sporting Goods
6% coverage
Apparel & Accessories
5% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage
Toys & Games
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 22 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 17 · 10%
$25-$49 35 · 21%
$50-$99 23 · 14%
$100-$199 41 · 25%
$200-$499 25 · 15%
$500+ 22 · 13%
Store currencies
USD 88 EUR 31 GBP 18 CAD 8 AUD 6 AED 4 NZD 4 NOK 3

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $274. That's above the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Seal Subscriptions App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (68%), Facebook (36%), YouTube (28%).

Instagram
68%
Facebook
36%
YouTube
28%
TikTok
25%
Twitter / X
6%
LinkedIn
2%
Pinterest
1%

Social media adoption is strong at 69%, and 0% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (18%), Google Tag Manager (8%), Facebook Pixel (3%).

Google Analytics
18%
Google Tag Manager
8%
Facebook Pixel
3%
Google Ads
3%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 31% Debut 7% Horizon 4% Ride 4% Studio 4% Narrative 3% Refresh 3% Craft 3%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

5 products $150 avg
Education & Courses coaching en ligne personalized coaching
33 products $46 avg
Health Education & Courses fitness coaching nutrition plans Seal Subscriptions App
13 products $277 avg
Education & Courses online coaching personalized training
9 products $129 avg
Education & Courses personal training fitness coaching Hulk Contact Form Builder Smile: Loyalty Program Rewards
8 products $41 avg
Health personal training fitness coaching Upsell & Cross Sell — Selleasy
53 products $39 avg
Education & Courses fitness coaching sports training
110 products $19 avg
Health yoga wellness
184 products $12 avg
Sporting Goods Health personal trainer workout plans
5 products $28 avg
Apparel & Accessories Beauty & Cosmetics tactical fitness apparel performance t-shirts Seal Subscriptions App
12 products $29 avg
Apparel & Accessories Books & Literature fitness apparel fitness coaching AfterShip Email Marketing,SMS AfterShip Product Reviews
14 products $36 avg
Education & Courses fitness coaching south asian health Hextom: Countdown Timer Bar Lucky Orange Heatmaps & Replay
Everlyou United States
6 products $134 avg
Education & Courses lifestyle coaching wellness training

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FAQ

How many Shopify Fitness coaching stores are there?

We currently track 176 active Shopify stores in the Fitness coaching segment.

Are Shopify Fitness coaching stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Fitness coaching segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Fitness coaching stores?

Among stores with pricing data, the average listed price is about $274, with the most common pricing band at $100-$199.

What apps are most popular for Shopify Fitness coaching stores?

The top apps are Printful: Print on Demand, Seal Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.