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Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

623 Shopify Coaching & Mentoring Stores: Stats & Market Data (2026)

623 active Shopify stores fall into the Coaching & Mentoring segment, with 51 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Health, Books & Literature. 60% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

60%
Social media
5%
Meta ads
48%
Contact info
Total Stores
623
Active Shopify stores
New (30d)
51
Newly added in the last 30 days
Avg. Products
60
Among 563 stores with catalog data
Avg. Price
$320
Among 549 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

78 39 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

51 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 227 · 40%
10-49 236 · 42%
50-199 76 · 13%
200-999 20 · 4%
1k-4.9k 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
11% coverage
Books & Literature
3% coverage
Business & Industrial
2% coverage
Sporting Goods
1% coverage
Apparel & Accessories
1% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts
1% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Jewelry & Watches
1% coverage
Arts & Entertainment 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 60 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 103 · 19%
$25-$49 88 · 16%
$50-$99 102 · 19%
$100-$199 87 · 16%
$200-$499 92 · 17%
$500+ 77 · 14%
Store currencies
USD 294 EUR 90 GBP 42 AUD 36 CAD 35 INR 18 NZD 12 ARS 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $320 because some stores price much higher, pulling it up. That's above the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (51%), Facebook (41%), YouTube (25%).

Instagram
51%
Facebook
41%
YouTube
25%
TikTok
16%
Twitter / X
11%
LinkedIn
9%
Pinterest
4%

Social media adoption is strong at 60%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (10%), Facebook Pixel (3%).

Google Analytics
29%
Google Tag Manager
10%
Facebook Pixel
3%
Google Ads
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 27% Debut 9% Horizon 8% Studio 4% Craft 3% Refresh 3% Sense 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

39 products $1072 avg 24 ads
Education & Courses design thinking courses online leadership courses Hextom: Countdown Timer Bar Pandectes GDPR Compliance
68 products $388 avg 88 ads
Education & Courses short courses falmouth university TnC Check – Terms Consent
Sew My Goodness! United States
7 products $371 avg 1 ads
Education & Courses sewing classes summer camps
37 products $177 avg 1 ads
Health Education & Courses Home & Garden holistic health life coaching Hulk Contact Form Builder
29 products $21 avg
Education & Courses trauma healing coaching faith based coaching Shopify Inbox Judge.me Product Reviews App
162 products $781 avg
Education & Courses
58 products $108 avg
Education & Courses online yoga classes private yoga instruction Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
169 products $530 avg
Education & Courses learning courses Consentik GDPR Cookie Banner
21 products $23 avg
Education & Courses parkour training Klaviyo: Email Marketing & SMS Printful: Print on Demand
24 products $53 avg
Food & Beverages Education & Courses tea meditation self development
ROYO Kids Australia
8 products $32 avg 1 ads
Education & Courses educational toys kids learning tools Judge.me Product Reviews App Sherpas: Smart SEO
44 products $13 avg
Books & Literature Education & Courses digital bundle coaching services Shopify Inbox Judge.me Product Reviews App

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FAQ

How many Shopify Coaching & Mentoring stores are there?

We currently track 623 active Shopify stores in the Coaching & Mentoring segment.

Are Shopify Coaching & Mentoring stores growing?

Yes. In the last 30 days, 51 new stores were indexed in the Coaching & Mentoring segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Coaching & Mentoring stores?

Among stores with pricing data, the average listed price is about $320, with the most common pricing band at Under $25.

What apps are most popular for Shopify Coaching & Mentoring stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.