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Shopify subcategory analytics
Subcategory
Updated July 20, 2026
Shopify

578 Shopify Coaching & Mentoring Stores: Stats & Market Data (2026)

578 active Shopify stores fall into the Coaching & Mentoring segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Health, Books & Literature. 60% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

60%
Social media
5%
Meta ads
48%
Contact info
Total Stores
578
Active Shopify stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
63
Among 522 stores with catalog data
Avg. Price
$333
Among 511 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

62 31 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

10 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 204 · 39%
10-49 225 · 43%
50-199 68 · 13%
200-999 21 · 4%
1k-4.9k 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
10% coverage
Books & Literature
3% coverage
Business & Industrial
2% coverage
Celebrations & Gifts
1% coverage
Sporting Goods
1% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories
1% coverage
Jewelry & Watches
1% coverage
Home & Garden
1% coverage
Arts & Entertainment 2 Food & Beverages 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 63 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 91 · 18%
$25-$49 83 · 16%
$50-$99 88 · 17%
$100-$199 84 · 16%
$200-$499 90 · 18%
$500+ 75 · 15%
Store currencies
USD 277 EUR 83 GBP 39 CAD 33 AUD 30 INR 18 NZD 10 CHF 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $333 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (52%), Facebook (41%), YouTube (25%).

Instagram
52%
Facebook
41%
YouTube
25%
TikTok
16%
Twitter / X
11%
LinkedIn
10%
Pinterest
4%

Social media adoption is strong at 60%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (10%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
10%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 29% Debut 9% Horizon 7% Studio 3% Craft 3% Refresh 3% Impulse 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

7 products $210 avg 60 ads
Education & Courses Courses Klaviyo: Email Marketing & SMS PageFly Landing Page Builder
25 products $345 avg 2 ads
Education & Courses Coaching GemPages Landing Page Builder Microsoft Clarity: AI Insights
Golf Daddy United States
9 products $102 avg 325 ads
Sporting Goods Education & Courses Powerful Contact Form Builder Simprosys Google Shopping Feed
21 products $74 avg 41 ads
Books & Literature Education & Courses Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
Buddhi Institute United States
17 products $302 avg 1 ads
Education & Courses
68 products $4 avg 5 ads
Education & Courses Courses MP Instagram Feed ‑ Instafeed MaxBundle ‑ Product Bundles
23 products $32 avg 2 ads
Education & Courses Courses Kids Clothing Avada AI SEO Image Optimizer Judge.me Product Reviews App
FLOliving United States
12 products $108 avg 1 ads
Health Education & Courses Elevar Conversion Tracking Klaviyo: Email Marketing & SMS
22 products $348 avg
Education & Courses
28 products $678 avg
Education & Courses TA Banner Slider, Sales Pop up GSC Countdown Timer Bar
45 products $73 avg
Education & Courses Judge.me Product Reviews App Upload‑Lift Image Upload
Elevated Gems United States
6 products $248 avg
Education & Courses Travel Coaching

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FAQ

How many Shopify Coaching & Mentoring stores are there?

We currently track 578 active Shopify stores in the Coaching & Mentoring segment.

Are Shopify Coaching & Mentoring stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Coaching & Mentoring segment, showing a 2% monthly growth rate.

What is the average product price in Shopify Coaching & Mentoring stores?

Among stores with pricing data, the average listed price is about $333, with the most common pricing band at Under $25.

What apps are most popular for Shopify Coaching & Mentoring stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.