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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

596 Shopify Coaching & Mentoring Stores: Stats & Market Data (2026)

596 active Shopify stores fall into the Coaching & Mentoring segment, with 110 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Health, Books & Literature. 58% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

58%
Social media
6%
Meta ads
46%
Contact info
Total Stores
596
Active Shopify stores
New (30d)
110
Newly added in the last 30 days
Avg. Products
60
Among 536 stores with catalog data
Avg. Price
$323
Among 521 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

79 39 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

110 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 233 · 43%
10-49 210 · 39%
50-199 69 · 13%
200-999 20 · 4%
1k-4.9k 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Health
11% coverage
Books & Literature
2% coverage
Business & Industrial
2% coverage
Sporting Goods
1% coverage
Beauty & Cosmetics
1% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Arts & Entertainment 2

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 60 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 102 · 20%
$25-$49 85 · 16%
$50-$99 100 · 19%
$100-$199 78 · 15%
$200-$499 83 · 16%
$500+ 73 · 14%
Store currencies
USD 281 EUR 84 GBP 42 AUD 36 CAD 33 INR 19 NZD 11 ARS 9

Among stores with pricing data, the most common price range is Under $25. The average is higher at $323 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.

Social media platforms

Instagram (51%), Facebook (39%), YouTube (24%).

Instagram
51%
Facebook
39%
YouTube
24%
TikTok
16%
Twitter / X
11%
LinkedIn
8%
Pinterest
4%

Social media adoption is strong at 58%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (10%), Google Ads (3%).

Google Analytics
28%
Google Tag Manager
10%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 27% Debut 9% Horizon 8% Studio 4% Craft 3% Refresh 3% Sense 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

CourseMind United States
12 products $33 avg 23 ads
Education & Courses online learning education Kaching Bundles App & Upsells GemPages Landing Page Builder
38 products $1053 avg 29 ads
Education & Courses design thinking courses online leadership courses Unlimited Bundles & Discounts Hextom: Quick Announcement Bar
8 products $241 avg
Education & Courses holistic healing animal communication
20 products $73 avg 1 ads
Books & Literature Education & Courses career-coaching workplace-development CartBot: Gift with purchase Rebuy Personalization Engine
Sitkauskas.lt Lithuania
19 products $58 avg 3 ads
Education & Courses relationship coach personal development Avis Product Options, Variants Hotjar Install
11 products $644 avg 2 ads
Education & Courses ifs therapy self-compassion retreat
35 products $398 avg
Education & Courses Health personal trainer online training
19 products $34 avg
Education & Courses hair-education business-education
50 products $183 avg
Education & Courses training courses Lucky Orange Heatmaps & Replay Shogun ‑ Landing Page Builder
66 products $362 avg 71 ads
Education & Courses short courses falmouth university
80 products $28 avg
Health Beauty & Cosmetics Education & Courses personal growth coaching natural skincare products Buddha Mega Menu & Navigation
73 products $26 avg
Education & Courses Health self-discovery workshop grief support

Want the full dataset?

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FAQ

How many Shopify Coaching & Mentoring stores are there?

We currently track 596 active Shopify stores in the Coaching & Mentoring segment.

Are Shopify Coaching & Mentoring stores growing?

Yes. In the last 30 days, 110 new stores were indexed in the Coaching & Mentoring segment, showing a 18% monthly growth rate.

What is the average product price in Shopify Coaching & Mentoring stores?

Among stores with pricing data, the average listed price is about $323, with the most common pricing band at Under $25.

What apps are most popular for Shopify Coaching & Mentoring stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.