2,347 Shopify Coaching Stores: Stats & Market Data (2026)
2,347 active Shopify stores fall into the Coaching segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Health. 63% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
16 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Shopify average of 14%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 37 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $254 because some stores price much higher, pulling it up. That's above the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (24%), Google Tag Manager (7%), Facebook Pixel (2%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Google & YouTube
Judge.me Product Reviews App
Judge.me Product Reviews App
404/301 SC Easy URL Redirects
Essential Announcement Bar
EComposer Landing Page Builder
Klaviyo: Email Marketing & SMS
Avada AI SEO Image Optimizer
BUCKS Currency Converter PRO++
Klaviyo: Email Marketing & SMS
PageFly Landing Page Builder
Klaviyo: Email Marketing & SMS
Bundler ‑ Product Bundles App
Judge.me Product Reviews App
Powerful Contact Form Builder
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Coaching stores are there?
We currently track 2,347 active Shopify stores in the Coaching segment.
Are Shopify Coaching stores growing?
Yes. In the last 30 days, 16 new stores were indexed in the Coaching segment, showing a 1% monthly growth rate.
What is the average product price in Shopify Coaching stores?
Among stores with pricing data, the average listed price is about $254, with the most common pricing band at Under $25.
What apps are most popular for Shopify Coaching stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (57%), Facebook (39%), YouTube (25%).
Social media adoption is strong at 63%, and 3% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 55%.