2,471 Shopify Coaching Stores: Stats & Market Data (2026)
2,471 active Shopify stores fall into the Coaching segment, with 29 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Health. 62% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
29 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Shopify average of 20%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 35 because some stores carry much larger inventories. That's smaller than the Shopify average of 428. The strongest country concentrations are United States, United Kingdom, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $253 because some stores price much higher, pulling it up. That's above the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (23%), Google Tag Manager (6%), Facebook Pixel (2%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Klaviyo: Email Marketing & SMS
Lucky Orange Heatmaps & Replay
Shopify Inbox
UpPromote Affiliate Marketing
Awin ‑ Affiliate Marketing
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Judge.me Product Reviews App
EComposer Landing Page Builder
Judge.me Product Reviews App
Instafeed ‑ Instagram Feed
Judge.me Product Reviews App
GSC Instagram Feed, Instafeed
Pandectes GDPR Compliance
Klaviyo: Email Marketing & SMS
Pushdaddy Many Chat ,Cloud API
Privy ‑ Email, SMS & Pop Ups
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Start Free TrialFAQ
How many Shopify Coaching stores are there?
We currently track 2,471 active Shopify stores in the Coaching segment.
Are Shopify Coaching stores growing?
Yes. In the last 30 days, 29 new stores were indexed in the Coaching segment, showing a 1% monthly growth rate.
What is the average product price in Shopify Coaching stores?
Among stores with pricing data, the average listed price is about $253, with the most common pricing band at Under $25.
What apps are most popular for Shopify Coaching stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (56%), Facebook (39%), YouTube (24%).
Social media adoption is strong at 62%, and 3% of stores run Meta ad campaigns.