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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

840 Shopify Coaching Stores: Stats & Market Data (2026)

840 active Shopify stores fall into the Coaching segment, with 72 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Education & Courses, Health, Apparel & Accessories. 60% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

60%
Social media
2%
Meta ads
40%
Contact info
Total Stores
840
Active Shopify stores
New (30d)
72
Newly added in the last 30 days
Avg. Products
30
Among 803 stores with catalog data
Avg. Price
$366
Among 783 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

59 29 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

72 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 396 · 49%
10-49 309 · 38%
50-199 78 · 10%
200-999 19 · 2%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
78% coverage
Health
9% coverage
Apparel & Accessories
4% coverage
Arts & Entertainment
4% coverage
Books & Literature
4% coverage
Business & Industrial
3% coverage
Celebrations & Gifts
2% coverage
Sporting Goods
1% coverage
Beauty & Cosmetics
1% coverage
Home & Garden
1% coverage
Adult
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 30 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 139 · 18%
$25-$49 159 · 20%
$50-$99 142 · 18%
$100-$199 122 · 16%
$200-$499 112 · 14%
$500+ 109 · 14%
Store currencies
USD 431 EUR 142 GBP 56 AUD 45 CAD 43 SEK 12 CHF 10 NZD 10

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $366 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (55%), Facebook (38%), YouTube (25%).

Instagram
55%
Facebook
38%
YouTube
25%
TikTok
17%
Twitter / X
11%
LinkedIn
6%
Pinterest
4%

Social media adoption is strong at 60%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (6%), Google Ads (2%).

Google Analytics
21%
Google Tag Manager
6%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 27% Debut 9% Horizon 6% Studio 4% Craft 3% Refresh 3% Sense 3% Narrative 3%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

85 products $30 avg 37 ads
Health Food & Beverages weight loss protein powder Powerful Contact Form Builder Pandectes GDPR Compliance
39 products $63 avg 1 ads
Education & Courses health fitness Recharge Subscriptions App
167 products $334 avg 1 ads
Education & Courses Software legal templates online business UpPromote Affiliate Marketing Instafeed ‑ Instagram Feed
117 products $50 avg 12 ads
Education & Courses Apparel & Accessories Health fitness coaching UpPromote Affiliate Marketing MAPPY: Store Locator & Maps
75 products $67 avg
Health Arts & Entertainment holistic coaching Loox ‑ Product Reviews App Microsoft Clarity: AI Insights
5 products $7069 avg
Health Education & Courses wellness training Hulk Contact Form Builder
Sober Gangster United States
31 products $35 avg
Apparel & Accessories clothing coaching Printful: Print on Demand
10 products $370 avg
Education & Courses wellness services personal development Klaviyo: Email Marketing & SMS
Caleo Consulting South Africa
8 products $142 avg
Education & Courses coaching training
19 products $80 avg
Education & Courses coaching digital goods Hulk Contact Form Builder Recharge Subscriptions App
51 products $25 avg
Education & Courses General Merchandise management training coaching Shopify Inbox Klaviyo: Email Marketing & SMS
99 products $5 avg
Education & Courses digital courses video lessons

Want the full dataset?

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FAQ

How many Shopify Coaching stores are there?

We currently track 840 active Shopify stores in the Coaching segment.

Are Shopify Coaching stores growing?

Yes. In the last 30 days, 72 new stores were indexed in the Coaching segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Coaching stores?

Among stores with pricing data, the average listed price is about $366, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Coaching stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.