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Topic
Updated May 18, 2026
Shopify

1,101 Shopify Personal development Stores: Stats & Market Data (2026)

1,101 active Shopify stores fall into the Personal development segment, with 120 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Arts & Entertainment. 59% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

59%
Social media
4%
Meta ads
39%
Contact info
Total Stores
1,101
Active Shopify stores
New (30d)
120
Newly added in the last 30 days
Avg. Products
35
Among 1,036 stores with catalog data
Avg. Price
$257
Among 1,015 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

122 61 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

120 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 569 · 55%
10-49 339 · 33%
50-199 100 · 10%
200-999 26 · 3%
1k-4.9k 1 · 0%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
66% coverage
Books & Literature
16% coverage
Arts & Entertainment
5% coverage
Health
3% coverage
Apparel & Accessories
2% coverage
Celebrations & Gifts
1% coverage
Beauty & Cosmetics
1% coverage
Home & Garden
1% coverage
Business & Industrial
0% coverage
Office Supplies
0% coverage
Adult 3

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 35 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Argentina.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 354 · 35%
$25-$49 258 · 25%
$50-$99 127 · 13%
$100-$199 101 · 10%
$200-$499 92 · 9%
$500+ 83 · 8%
Store currencies
USD 559 EUR 184 GBP 55 CAD 54 AUD 47 ARS 40 MXN 20 INR 15

Among stores with pricing data, the most common price range is Under $25. The average is higher at $257 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Printful: Print on Demand.

Social media platforms

Instagram (52%), Facebook (36%), YouTube (24%).

Instagram
52%
Facebook
36%
YouTube
24%
TikTok
18%
Twitter / X
10%
LinkedIn
7%
Pinterest
5%

Social media adoption is strong at 59%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (5%), Facebook Pixel (3%).

Google Analytics
21%
Google Tag Manager
5%
Facebook Pixel
3%
Google Ads
2%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 8% Debut 8% Studio 3% Craft 3% Refresh 3% Sense 3% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

24 products $19 avg 2 ads
251 products $120 avg 50 ads
Education & Courses life coaching certification courses Loox ‑ Product Reviews App Hextom: Quick Announcement Bar
37 products $25 avg 13 ads
Education & Courses personal development women empowerment Coin Currency Converter GemPages Landing Page Builder
12 products $42 avg 3 ads
Education & Courses Home & Garden organizing tools personal development 404/301 SC Easy URL Redirects Printful: Print on Demand
11 products $12 avg 1 ads
Books & Literature Jewelry & Watches personal development self-help books UpPromote Affiliate Marketing Kaching Bundles App & Upsells
18 products $11 avg 14 ads
Education & Courses personal development productivity tools Avada AI SEO Suite Optimizer BUCKS Currency Converter PRO++
46 products $54 avg
13 products $34 avg
Education & Courses fitness training personal development Judge.me Product Reviews App RevenueHunt: Recommender Quiz
17 products $20 avg 7 ads
self-help journaling FBP: Fast Bundle & Upsell
41 products $322 avg
Education & Courses stress management courses mental health webinars
14 products $26 avg
Education & Courses self-improvement mindfulness Pop Convert ‑ Pop Ups, Banners
21 products $20 avg
Arts & Entertainment wellness personal development

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FAQ

How many Shopify Personal development stores are there?

We currently track 1,101 active Shopify stores in the Personal development segment.

Are Shopify Personal development stores growing?

Yes. In the last 30 days, 120 new stores were indexed in the Personal development segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Personal development stores?

Among stores with pricing data, the average listed price is about $257, with the most common pricing band at Under $25.

What apps are most popular for Shopify Personal development stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.