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Topic
Updated May 18, 2026
Shopify

1,620 Shopify Learning Stores: Stats & Market Data (2026)

1,620 active Shopify stores fall into the Learning segment, with 189 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Toys & Games, Books & Literature. 50% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

50%
Social media
7%
Meta ads
42%
Contact info
Total Stores
1,620
Active Shopify stores
New (30d)
189
Newly added in the last 30 days
Avg. Products
169
Among 1,519 stores with catalog data
Avg. Price
$132
Among 1,488 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

211 105 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

189 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 652 · 43%
10-49 504 · 33%
50-199 226 · 15%
200-999 98 · 6%
1k-4.9k 31 · 2%
5k+ 8 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
82% coverage
Toys & Games
10% coverage
Books & Literature
7% coverage
Arts & Entertainment
4% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Beauty & Cosmetics
1% coverage
Health
0% coverage
Electronics
0% coverage
Food & Beverages 6

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 169 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 611 · 41%
$25-$49 364 · 24%
$50-$99 219 · 15%
$100-$199 110 · 7%
$200-$499 101 · 7%
$500+ 83 · 6%
Store currencies
USD 727 EUR 213 GBP 95 CAD 84 INR 68 AUD 66 ARS 47 PKR 27

Among stores with pricing data, the most common price range is Under $25. The average is higher at $132 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (44%), Facebook (33%), YouTube (18%).

Instagram
44%
Facebook
33%
YouTube
18%
TikTok
11%
Twitter / X
10%
LinkedIn
4%
Pinterest
4%

Social media adoption is strong at 50%, and 7% of stores run Meta ad campaigns. That's 9 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (7%), Facebook Pixel (3%).

Google Analytics
20%
Google Tag Manager
7%
Facebook Pixel
3%
Google Ads
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 28% Horizon 9% Debut 8% Refresh 4% Shrine Pro 3% Sense 3% Craft 2% Studio 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

431 products $129 avg 55 ads
Education & Courses learning online courses Blockify Fraud Filter, Blocker Bundler ‑ Product Bundles App
109 products $120 avg 6 ads
Education & Courses learning online education Avada AI SEO Suite Optimizer Hextom: Countdown Timer Bar
721 products $6 avg 5 ads
Toys & Games Education & Courses educational toys kids gifts Bundler ‑ Product Bundles App Judge.me Product Reviews App
1,418 products $39 avg 2 ads
Toys & Games toys children
81 products $3 avg 13 ads
Education & Courses kids educational
157 products $9 avg 1 ads
Education & Courses learning education Loox ‑ Product Reviews App Shiprocket: eCommerce Shipping
24 products $62 avg 4 ads
Education & Courses learning online education UpPromote Affiliate Marketing AfterShip Referral & Affiliate
SB Bulgaria
13 products $5 avg 3 ads
Education & Courses coaching education
Emblis United States
5 products $57 avg 6 ads
Education & Courses learning education LAI Product Reviews App
19 products $30 avg 1 ads
Education & Courses automotive restoration refinish skills
69 products $25 avg 1 ads
Education & Courses learning courses BUCKS Currency Converter PRO++ Klaviyo: Email Marketing & SMS
Eduplora United States
12 products $8 avg 14 ads
Education & Courses digital protocols psychology Klaviyo: Email Marketing & SMS Lucky Orange Heatmaps & Replay

Want the full dataset?

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FAQ

How many Shopify Learning stores are there?

We currently track 1,620 active Shopify stores in the Learning segment.

Are Shopify Learning stores growing?

Yes. In the last 30 days, 189 new stores were indexed in the Learning segment, showing a 12% monthly growth rate.

What is the average product price in Shopify Learning stores?

Among stores with pricing data, the average listed price is about $132, with the most common pricing band at Under $25.

What apps are most popular for Shopify Learning stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.