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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

8,169 Shopify Gift cards Stores: Stats & Market Data (2026)

8,169 active Shopify stores fall into the Gift cards segment, with 162 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Food & Beverages. 81% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

81%
Social media
4%
Meta ads
59%
Contact info
Total Stores
8,169
Active Shopify stores
New (30d)
162
Newly added in the last 30 days
Avg. Products
93
Among 8,134 stores with catalog data
Avg. Price
$105
Among 8,151 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

164 82 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

162 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,175 · 14%
10-49 3,778 · 46%
50-199 2,778 · 34%
200-999 349 · 4%
1k-4.9k 36 · 0%
5k+ 18 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
41% coverage
Apparel & Accessories
20% coverage
Food & Beverages
17% coverage
Home & Garden
8% coverage
Beauty & Cosmetics
7% coverage
Arts & Entertainment
7% coverage
Jewelry & Watches
7% coverage
Books & Literature
2% coverage
Baby & Kids
1% coverage
Toys & Games
1% coverage
Electronics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 93 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,264 · 28%
$25-$49 2,754 · 34%
$50-$99 1,596 · 20%
$100-$199 849 · 10%
$200-$499 470 · 6%
$500+ 218 · 3%
Store currencies
USD 4,668 EUR 766 GBP 690 AUD 662 CAD 649 NZD 133 ZAR 62 SGD 51

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $105 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (76%), Facebook (64%), TikTok (17%).

Instagram
76%
Facebook
64%
TikTok
17%
YouTube
16%
Twitter / X
14%
Pinterest
12%
LinkedIn
4%

Social media engagement is exceptionally high: 81% of stores maintain social profiles and 4% run Meta ads. That's 15 percentage points above the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
37%
Google Tag Manager
10%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 19% Debut 12% Prestige 4% Brooklyn 3% Impulse 3% Craft 2% Minimal 2% Refresh 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

18 products $26 avg 1 ads
Celebrations & Gifts communication cards gift cards UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
148 products $36 avg 3 ads
Food & Beverages Beauty & Cosmetics Education & Courses lithuanian supplements tea products
13 products $571 avg 1 ads
Jewelry & Watches bracelet gift cards
28 products $83 avg 2 ads
Celebrations & Gifts gift cards geschenkgutscheine
90 products $160 avg 1 ads
Jewelry & Watches handmade jewelry nature-inspired jewelry
94 products $117 avg 2 ads
Jewelry & Watches luxury jewelry women accessories Avada Boost Sales Trust Badges Avada AI SEO Image Optimizer
42 products $52 avg 51 ads
Celebrations & Gifts gift cards water bottle
73 products $33 avg 9 ads
Home & Garden decor gift cards Printful: Print on Demand Upsell.com ‑ ReConvert Upsell
107 products $110 avg 2 ads
Apparel & Accessories women's fashion dresses and skirts Loox: Product Reviews App & AI Privy ‑ Email, SMS & Pop Ups
10 products $40 avg 1 ads
Apparel & Accessories tights gift cards Bundler ‑ Product Bundles App
21 products $79 avg 7 ads
Health organic supplements health store Hextom: Quick Announcement Bar Smile: Loyalty Program Rewards
125 products $21 avg 1 ads
Home & Garden kitchen accessories spice jars Klaviyo: Email Marketing & SMS Recharge Subscriptions App

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FAQ

How many Shopify Gift cards stores are there?

We currently track 8,169 active Shopify stores in the Gift cards segment.

Are Shopify Gift cards stores growing?

Yes. In the last 30 days, 162 new stores were indexed in the Gift cards segment, showing a 2% monthly growth rate.

What is the average product price in Shopify Gift cards stores?

Among stores with pricing data, the average listed price is about $105, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Gift cards stores?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.