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Shopify topic analytics
Topic
Updated Apr 6, 2026
Shopify

2,719 Shopify Haircare Stores: Stats & Market Data (2026)

2,719 active Shopify stores fall into the Haircare segment, with 237 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 60% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

60%
Social media
12%
Meta ads
54%
Contact info
Total Stores
2,719
Active Shopify stores
New (30d)
237
Newly added in the last 30 days
Avg. Products
232
Among 2,613 stores with catalog data
Avg. Price
$77
Among 2,568 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

214 107 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

237 new stores were added in the past 30 days (9% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 762 · 29%
10-49 984 · 38%
50-199 500 · 19%
200-999 251 · 10%
1k-4.9k 92 · 4%
5k+ 24 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Apparel & Accessories
2% coverage
Health
2% coverage
Home & Garden
1% coverage
Food & Beverages 6 Baby & Kids 5 Celebrations & Gifts 5 Arts & Entertainment 4 Education & Courses 4 Books & Literature 3 Electronics 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 232 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,018 · 40%
$25-$49 969 · 38%
$50-$99 380 · 15%
$100-$199 111 · 4%
$200-$499 66 · 3%
$500+ 24 · 1%
Store currencies
USD 913 EUR 528 GBP 155 INR 136 AUD 121 PKR 102 COP 93 CAD 84

Among stores with pricing data, the most common price range is Under $25. The average is higher at $77 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (56%), Facebook (42%), TikTok (23%).

Instagram
56%
Facebook
42%
TikTok
23%
YouTube
14%
Twitter / X
5%
Pinterest
4%
LinkedIn
2%

Social media adoption is strong at 60%, and 12% of stores run Meta ad campaigns. That's 6 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (10%), Facebook Pixel (5%).

Google Analytics
31%
Google Tag Manager
10%
Facebook Pixel
5%
Google Ads
4%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 20% Sense 5% Horizon 5% Shrine Pro 5% Debut 4% Refresh 3% Prestige 3% Ella 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

231 products $137 avg 3 ads
Beauty & Cosmetics hairbrush haircare
24 products $8 avg 11 ads
Beauty & Cosmetics dermatologist-recommended skincare
6 products $8 avg 6 ads
Beauty & Cosmetics beauty skincare
OH MUOD Germany
98 products $52 avg 3 ads
Beauty & Cosmetics Health beauty skincare
21 products $31 avg 2 ads
Beauty & Cosmetics natural skincare haircare
10 products $7 avg 1 ads
Beauty & Cosmetics haircare anti-dandruff
135 products $5 avg 3 ads
Beauty & Cosmetics natural skincare cosmetics
34 products $10 avg 1 ads
Beauty & Cosmetics haircare beauty products
935 products $72 avg 7 ads
Beauty & Cosmetics Health hair products skincare products Bundler ‑ Product Bundles App
299 products $15 avg 7 ads
Beauty & Cosmetics skincare haircare
5 products $36 avg 2 ads
Beauty & Cosmetics haircare confidence in hair Peek! ‑ Better Replay & Survey
15 products $21 avg 30 ads
Beauty & Cosmetics beauty products haircare

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FAQ

How many Shopify Haircare stores are there?

We currently track 2,719 active Shopify stores in the Haircare segment.

Are Shopify Haircare stores growing?

Yes. In the last 30 days, 237 new stores were indexed in the Haircare segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Haircare stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at Under $25.

What apps are most popular for Shopify Haircare stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.