5,231 Shopify Beauty store Stores: Stats & Market Data (2026)
5,231 active Shopify stores fall into the Beauty store segment, with 174 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 62% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
174 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Health 25 Home & Garden 18 Jewelry & Watches 6 Electronics 5 Baby & Kids 4 Celebrations & Gifts 3 Adult 2 Arts & Entertainment 2 Education & Courses 2Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 368 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Pakistan.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $60 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (27%), Google Tag Manager (8%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Sense, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Privy ‑ Email, SMS & Pop Ups
UpPromote Affiliate Marketing
Infinite Product Options
AdRoll Marketing & Advertising
Gorgias: AI, Helpdesk & Chat
Scrolly: Scroll To Top Button
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Kaching Bundles App & Upsells
Blockify Fraud Filter, Blocker
Hextom: Free Shipping Bar
Blotout EdgeTag
Intelligems: A/B Testing
Microsoft Clarity: AI Insights
Fly Bundles Quantity Breaks
Blockify Fraud Filter, Blocker
Hulk Contact Form Builder
Chatway Live Chat & AI Chatbot
EComposer Landing Page Builder
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Start Free TrialFAQ
How many Shopify Beauty store stores are there?
We currently track 5,231 active Shopify stores in the Beauty store segment.
Are Shopify Beauty store stores growing?
Yes. In the last 30 days, 174 new stores were indexed in the Beauty store segment, showing a 3% monthly growth rate.
What is the average product price in Shopify Beauty store stores?
Among stores with pricing data, the average listed price is about $60, with the most common pricing band at Under $25.
What apps are most popular for Shopify Beauty store stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (59%), Facebook (39%), TikTok (24%).
Social media adoption is strong at 62%, and 6% of stores run Meta ad campaigns.