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Topic
Updated Apr 6, 2026
Shopify

1,058 Shopify Hobby Stores: Stats & Market Data (2026)

1,058 active Shopify stores fall into the Hobby segment, with 65 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Toys & Games, Home & Garden. 62% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

62%
Social media
5%
Meta ads
46%
Contact info
Total Stores
1,058
Active Shopify stores
New (30d)
65
Newly added in the last 30 days
Avg. Products
874
Among 1,002 stores with catalog data
Avg. Price
$101
Among 971 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

54 27 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

65 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 186 · 19%
10-49 269 · 27%
50-199 253 · 25%
200-999 170 · 17%
1k-4.9k 80 · 8%
5k+ 44 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
71% coverage
Toys & Games
18% coverage
Home & Garden
2% coverage
Apparel & Accessories
2% coverage
Electronics
2% coverage
Books & Literature
1% coverage
Hardware
1% coverage
Celebrations & Gifts
0% coverage
Animals & Pet Supplies 3 Sporting Goods 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 874 because some stores carry much larger inventories. That's larger than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 449 · 46%
$25-$49 264 · 27%
$50-$99 133 · 14%
$100-$199 60 · 6%
$200-$499 35 · 4%
$500+ 30 · 3%
Store currencies
USD 611 EUR 136 GBP 69 CAD 58 AUD 29 INR 18 JPY 13 DKK 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $101 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Printful: Print on Demand, UpPromote Affiliate Marketing, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (53%), Facebook (42%), YouTube (18%).

Instagram
53%
Facebook
42%
YouTube
18%
TikTok
14%
Twitter / X
10%
Pinterest
6%
LinkedIn
1%

Social media adoption is strong at 62%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (4%), Google Ads (3%).

Google Analytics
20%
Google Tag Manager
4%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Spotlight.

Dawn 24% Debut 8% Spotlight 5% Craft 4% Horizon 4% Studio 3% Refresh 3% Ride 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,983 products $66 avg 1 ads
Arts & Entertainment knitting crochet Sesami Booking App
Spruedude United States
260 products $11 avg 2 ads
Toys & Games Arts & Entertainment miniatures wargaming
57 products $25 avg 3 ads
Olivia Joseph United States
20 products $501 avg
art craft Klaviyo: Email Marketing & SMS
168 products $24 avg
Arts & Entertainment crafts hobby Hextom: Free Shipping Bar Honeycomb Upsell & Cross Sell
beyondyoyos United States
26 products $29 avg
Toys & Games yo-yo toys
344 products $13 avg
Arts & Entertainment art supplies books-literature Bundler ‑ Product Bundles App
32 products $28 avg
Toys & Games miniatures model-making
668 products $8 avg
Arts & Entertainment yarn knitting Hextom: Countdown Timer Bar
Zombiezeit Germany
2,355 products $21 avg
Arts & Entertainment miniatures tabletop-games
602 products $4 avg
Arts & Entertainment craft art supplies
754 products $52 avg
Arts & Entertainment needlepoint crafts Avada AI SEO Image Optimizer Smile: Loyalty Program Rewards

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FAQ

How many Shopify Hobby stores are there?

We currently track 1,058 active Shopify stores in the Hobby segment.

Are Shopify Hobby stores growing?

Yes. In the last 30 days, 65 new stores were indexed in the Hobby segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Hobby stores?

Among stores with pricing data, the average listed price is about $101, with the most common pricing band at Under $25.

What apps are most popular for Shopify Hobby stores?

The top apps are Printful: Print on Demand, UpPromote Affiliate Marketing, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.