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Topic
Updated Apr 6, 2026
Shopify

365 Shopify Holistic wellness Stores: Stats & Market Data (2026)

365 active Shopify stores fall into the Holistic wellness segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Health, Arts & Entertainment. 78% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

78%
Social media
6%
Meta ads
54%
Contact info
Total Stores
365
Active Shopify stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
126
Among 354 stores with catalog data
Avg. Price
$92
Among 350 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11 5 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

9 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 67 · 19%
10-49 150 · 42%
50-199 91 · 26%
200-999 37 · 10%
1k-4.9k 9 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
46% coverage
Health
41% coverage
Arts & Entertainment
13% coverage
Home & Garden
10% coverage
Food & Beverages
7% coverage
Education & Courses
4% coverage
Celebrations & Gifts
4% coverage
Apparel & Accessories
3% coverage
Books & Literature
2% coverage
Adult
2% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 126 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 128 · 37%
$25-$49 135 · 39%
$50-$99 53 · 15%
$100-$199 18 · 5%
$200-$499 13 · 4%
$500+ 3 · 1%
Store currencies
USD 210 EUR 27 GBP 24 CAD 23 INR 22 AUD 19 ZAR 6 AED 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $92 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, UpPromote Affiliate Marketing.

Social media platforms

Instagram (73%), Facebook (58%), YouTube (26%).

Instagram
73%
Facebook
58%
YouTube
26%
TikTok
21%
Pinterest
10%
Twitter / X
10%
LinkedIn
5%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 6% run Meta ads. That's 13 percentage points above the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (9%), Facebook Pixel (3%).

Google Analytics
36%
Google Tag Manager
9%
Facebook Pixel
3%
Google Ads
3%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 21% Debut 6% Craft 5% Sense 4% Refresh 4% Horizon 4% Prestige 3% Pipeline 2%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

37 products $19 avg 1 ads
Beauty & Cosmetics natural cosmetics self-care
36 products $40 avg 4 ads
Food & Beverages Home & Garden incense sticks tibetan incense
44 products $168 avg 440 ads
Health metabolic health holistic wellness ShareASale
Artesia Vitality United States
20 products $25 avg 52 ads
Health natural supplements holistic wellness
52 products $80 avg
Health holistic wellness clean supplements Avada AI SEO Image Optimizer Hextom: Countdown Timer Bar
182 products $17 avg
Arts & Entertainment crystals stones
1,336 products $51 avg
Beauty & Cosmetics natural cosmetics holistic wellness UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
31 products $61 avg
Beauty & Cosmetics natural cosmetics personal care Stamped Reviews & Loyalty
28 products $17 avg
Beauty & Cosmetics self-care holistic wellness
16 products $28 avg
Beauty & Cosmetics Health skincare shop holistic wellness Loox: Product Reviews App & AI
33 products $33 avg
Health Home & Garden essential oils aromatherapy store
31 products $101 avg 5 ads
Health natural supplements lung health Recharge Subscriptions App

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FAQ

How many Shopify Holistic wellness stores are there?

We currently track 365 active Shopify stores in the Holistic wellness segment.

Are Shopify Holistic wellness stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Holistic wellness segment, showing a 2% monthly growth rate.

What is the average product price in Shopify Holistic wellness stores?

Among stores with pricing data, the average listed price is about $92, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Holistic wellness stores?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.