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Topic
Updated Apr 6, 2026
Shopify

615 Shopify Lipstick Stores: Stats & Market Data (2026)

615 active Shopify stores fall into the Lipstick segment, with 50 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Toys & Games. 63% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

63%
Social media
13%
Meta ads
57%
Contact info
Total Stores
615
Active Shopify stores
New (30d)
50
Newly added in the last 30 days
Avg. Products
111
Among 610 stores with catalog data
Avg. Price
$31
Among 608 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

47 23 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

50 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 118 · 19%
10-49 288 · 47%
50-199 143 · 23%
200-999 48 · 8%
1k-4.9k 12 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
3% coverage
Toys & Games 3 Electronics 2 Home & Garden 2 Arts & Entertainment 1 Books & Literature 1 Celebrations & Gifts 1 Health 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 111 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 417 · 69%
$25-$49 151 · 25%
$50-$99 29 · 5%
$100-$199 4 · 1%
$200-$499 6 · 1%
$500+ 1 · 0%
Store currencies
USD 350 EUR 61 INR 52 PKR 28 GBP 27 AUD 21 CAD 16 MXN 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $31 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Privy ‑ Email, SMS & Pop Ups, Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI.

Social media platforms

Instagram (59%), Facebook (44%), TikTok (20%).

Instagram
59%
Facebook
44%
TikTok
20%
YouTube
14%
Twitter / X
12%
Pinterest
9%
LinkedIn
2%

Social media adoption is strong at 63%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (7%), Facebook Pixel (3%).

Google Analytics
23%
Google Tag Manager
7%
Facebook Pixel
3%
Google Ads
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Shrine Pro.

Dawn 19% Debut 8% Shrine Pro 7% Horizon 5% Sense 5% Ella 3% Refresh 2% Blockshop 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

43 products $10 avg 11 ads
Beauty & Cosmetics lipstick lip gloss
57 products $8 avg 3 ads
Beauty & Cosmetics lipstick mascara
987 products $30 avg 25 ads
Beauty & Cosmetics cruelty-free makeup highlighter Rebuy Personalization Engine
151 products $8 avg 7 ads
Beauty & Cosmetics lipstick makeup remover
Eterna Glam Pakistan
79 products $6 avg 12 ads
Beauty & Cosmetics lipstick lip gloss Hextom: Upsell Sales Boost
TimePhoria United States
20 products $30 avg 5 ads
Beauty & Cosmetics lipstick face makeup
HYUE India
51 products $8 avg 38 ads
Beauty & Cosmetics lip oils lipstick AfterShip Email Marketing,SMS
7 products $38 avg 20 ads
Beauty & Cosmetics lipstick beauty products
94 products $7 avg 13 ads
Beauty & Cosmetics false eyelashes beauty blenders Bundler ‑ Product Bundles App
SMAKEUP Martinique
38 products $41 avg 1 ads
Beauty & Cosmetics lipstick cosmetics
Rebecca Beauty United Kingdom
15 products $32 avg 19 ads
Beauty & Cosmetics makeup cosmetics
20 products $36 avg 1 ads
Beauty & Cosmetics lipstick beauty products

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FAQ

How many Shopify Lipstick stores are there?

We currently track 615 active Shopify stores in the Lipstick segment.

Are Shopify Lipstick stores growing?

Yes. In the last 30 days, 50 new stores were indexed in the Lipstick segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Lipstick stores?

Among stores with pricing data, the average listed price is about $31, with the most common pricing band at Under $25.

What apps are most popular for Shopify Lipstick stores?

The top apps are Privy ‑ Email, SMS & Pop Ups, Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.