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Topic
Updated Apr 6, 2026
Shopify

215 Shopify Masks Stores: Stats & Market Data (2026)

215 active Shopify stores fall into the Masks segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Arts & Entertainment. 64% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

64%
Social media
6%
Meta ads
60%
Contact info
Total Stores
215
Active Shopify stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
385
Among 212 stores with catalog data
Avg. Price
$75
Among 206 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

9 4 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

9 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 37 · 17%
10-49 65 · 31%
50-199 67 · 32%
200-999 29 · 14%
1k-4.9k 9 · 4%
5k+ 5 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
35% coverage
Apparel & Accessories
25% coverage
Arts & Entertainment
16% coverage
Health
14% coverage
Celebrations & Gifts
6% coverage
Home & Garden
5% coverage
Toys & Games
3% coverage
Electronics
1% coverage
Baby & Kids
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 385 products per store. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 63 · 31%
$25-$49 73 · 35%
$50-$99 30 · 15%
$100-$199 19 · 9%
$200-$499 19 · 9%
$500+ 2 · 1%
Store currencies
USD 122 EUR 32 GBP 18 CAD 12 MXN 5 AUD 4 INR 4 SGD 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $75 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Loox: Product Reviews App & AI.

Social media platforms

Instagram (58%), Facebook (49%), YouTube (20%).

Instagram
58%
Facebook
49%
YouTube
20%
TikTok
16%
Twitter / X
11%
Pinterest
10%
LinkedIn
4%

Social media adoption is strong at 64%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (10%), Google Ads (6%).

Google Analytics
27%
Google Tag Manager
10%
Google Ads
6%
Facebook Pixel
2%
Pinterest Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 18% Debut 12% Prestige 4% Shrine Pro 3% Venture 3% Horizon 3% Brooklyn 2% Impulse 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $79 avg 11 ads
Beauty & Cosmetics natural skincare serum Loox: Product Reviews App & AI Recharge Subscriptions App
937 products $42 avg
Celebrations & Gifts halloween costumes
33 products $16 avg
Beauty & Cosmetics self-care masks
380 products $22 avg 3 ads
Beauty & Cosmetics korean skincare beauty products
Mit Beauty Store New Zealand
100 products $50 avg
Beauty & Cosmetics skincare beauty products Seers Ai GDPR Cookie Banner
30 products $53 avg 6 ads
Beauty & Cosmetics skincare beauty products UpPromote Affiliate Marketing
Auliskin United States
7 products $66 avg
Beauty & Cosmetics facial products moisturizers
715 products $11 avg
Beauty & Cosmetics professional salon products hair coloring
Mindra Italy
9 products $35 avg 2 ads
Beauty & Cosmetics skincare beauty products Loox: Product Reviews App & AI
98 products $104 avg
Beauty & Cosmetics skincare beauty products
10 products $24 avg
Health masks healthcare
Mizwik United Kingdom
19 products $10 avg
Home & Garden masks ceramic

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FAQ

How many Shopify Masks stores are there?

We currently track 215 active Shopify stores in the Masks segment.

Are Shopify Masks stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Masks segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Masks stores?

Among stores with pricing data, the average listed price is about $75, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Masks stores?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Loox: Product Reviews App & AI. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.